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On this episode, we’ll be talking about how to use current events to your advantage and boost your own PR. Michelle Love is our guest. She is the president of ClearVision Strategic Marketing.
327: The Magic of Conversational Storytelling – Interview with David Garfinkel
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On this episode, David Garfinkel joins us again to talk about his brand new book The Persuasion Story Code. This book is a fantastic read!
In it, David reveals the types of stories that have proven to make millions of dollars, create important agreements, and even change billions of minds, across a variety of industries and situations.
The hero’s journey type of story has been the go-to template for novels and films. But it’s not always the best template for persuasion stories. We’ll be discussing why on this episode.
You can grab your copy here, and be sure to check out David’s own podcast, Copywriters Podcast at https://copywriterspodcast.com.
326: How Elon Musk Used The Anchoring Effect to Create “Perceived Value”
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On this episode, we’ll discuss how Elon Musk used the anchoring effect to sell Twitter’s (X) subscription model, and how anchoring is used in pricing every day to create perceived value.
325: 4 Powerful Persuasion Lessons from Deion Sanders (Coach Prime)
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On this episode, we discuss 4 Powerful Persuasion Lessons from Deion Sanders, and why he’s become the hottest coach in college football.
324: How to Think Like a Mind Reader – Interview with Jonathan Pritchard
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This week, special guest Jonathan Pritchard joins us on the show. Jonathan is the founder of ZAVANT Enterprises and the author of multiple books focused on the power of applied psychology – including his most recent Think Like a Mind Reader.
He is the founder of several consulting companies, a multiple author, a world-traveling entertainer, and public speaker for high-stakes businesses.
His client list includes BP, Discover, State Farm, United Airlines, and more.
His mission is to empower more than a million business people to accomplish their most ambitious goals in less time than they ever thought possible.
You can learn more about Jonathan at icanreadminds.com.
323: From High School Dropout to 7-Figure Marketing Consultant – Interview with Daniel Murphy
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Our guest this week is Daniel Murphy, a marketing consultant to 8 figure companies in Biohacking, Wellness, and Tech, markets. Daniel is a high school dropout turned entrepreneur who is passionate about highlighting the endless issues with our modern education system.
He also runs a mastermind full of 7 figure digital marketers, online coaches and consultants, and service providers who are passionate about scaling. He also runs a local video marketing business with his wife called Owl Cove Media and is the lead Instructor in Tai Lopez’s Million Dollar Agency Course.
