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This is part 2 of our interview with Jim Speakman discussing Covert Persuasion: Psychological Tactics and Tricks to Win the Game.
148: Discussing Covert Persuasion with Jim Speakman, Part 1
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This week, Jim Speakman joins us on the show to discuss a book he co-authored with Kevin Hogan years ago called Covert Persuasion: Psychological Tactics and Tricks to Win the Game.
This book ranks right up there in the top 5 books on persuasion in company with Robert Cialdini’s books and also Scott Adam’s book (Win Bigly).
Jim is also the VP of Marketing a Patriot Software and has appeared in the film Bleeding Blue discussing how the media persuades.
Enjoy and cheers!
147: Interview with Doberman Dan- Part 2
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This is part 2 of our interview with Doberman Dan where we discuss copywriting, and his book Just Sell the Damn Thing: The Proven, Contrarian Formula to GROW Your Business FASTER Than Ever.
146: Interview with Legendary Copywriter Doberman Dan- Part 1
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This week, Doberman Dan joins us on the show for a two-part interview. We lost track of time on this one and it went for 90 minutes!
So we just broke it in half. Enjoy the first part.
Dan is a serial entrepreneur, an ‘A list’ copywriter, and a three-time international bestselling author.
He’s written hundreds of successful ads, sales letters, direct mail packages, websites, e-mail marketing campaigns, feature articles, and newsletters.
His ads and articles have appeared in…
- Entrepreneur…
- Investors Business Daily…
- Penthouse…
- MuscleMag International…
- Flex…
- Muscle & Fitness…
- Men’s Edge…
- IronMan…
- Muscular Development…
- Exercise For Men Only…
- Natural Bodybuilding & Fitness…
- The National Enquirer…
- Weekly World News…
- And thousands of mainstream newspapers.
His book Just Sell the Damn Thing is one of the best reads for any entrepreneur seeking to accelerate their company’s growth and do it in a way that makes a lot of money FAST.
145: Will AI Replace Copywriters?
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On this episode, we’ll be discussing a recent article by Ed Gandia at AWAI entitled “Will Artificial Intelligence Replace Copywriters”. According to a recent article in Ad Age magazine, Chase bank is already replacing some of its copywriters with AI. We’ll be discussing what this means for the future of copywriters and marketers alike.
144: Using Perceptual Contrast to Overcome Objections
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On this episode, we’ll be discussing a number of topics including some effective three-word messages and using the power of perceptual contrasts.
