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On this episode, we welcome Jarie Bolander on the show. Jarie is an engineer by training and an entrepreneur by nature. He has over 20 years of experience bringing innovative products to market. Some of them include Bluetooth, USB, RFID, Semiconductor DNA sequencing, and SaaS for Healthcare.
This week we’ll be discussing the Story Funnel Concept. As Jarie says, many brands struggle to figure out how to tell their story. Part of the struggle is making yourself heard in a world that is noisy with information and distractions.
The importance of a clear, concise, and compelling story throughout a person’s journey from prospect to customer, and finally to advocate is at the core of the Story Funnel. We’ll be discussing how to build your Story Funnel on this episode.
Jarie is also the host of a podcast called The Entrepreneur Ethos. You can check it out at https://theentrepreneurethos.com.
