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On this episode, we spend some time discussing the topic identification – the desire of your prospect to define themselves to the world around them.
This is done in two ways. First, by making your product or service an instrument for achieving these particular roles and second, by turning that product or service into an acceptance that these roles have been achieved. Every product can benefit from role-giving power and we’ll be giving examples of how this is used in sales copy and advertising every day.
Featured Beer
Our beverage this week is an Entire Porter from Strange Land Brewery. Sean picked this brew up last week while visiting Austin, TX. It pours a dark brown color right out of the can with little to no head. Despite the lack of frothy foam, it has a roasted malty and bittersweet chocolate flavor. Nothing fancy; just a nice smooth porter from a cool looking can.
