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This week Pete Slosberg joins us on the show to share his story and talk guerrilla marketing. Pete launched Pete’s Brewing Company back in 1986; this included the creation of Pete’s Wicked Ale. The company grew over 100 percent annually for 10 years!
In 1998 he wrote a best-selling book, Beer for Pete’s Sake: the Wicked Adventures of a Brewing Maverick. He volunteers for SCORE, a program of the US Small Business Administration. There he serves as a mentor for startups and has created a class on Guerrilla Marketing.
