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On this episode, we’ll continue our discussion of content marketing by sharing some key takeaways from Michael Stelzner’s book Launch: How to Propel Your Business Beyond the Competition. We’ll talk about how to implement an effective content strategy with how-to articles, podcast interviews, videos, webinars, white papers and more.
Sean will share his own content creation matrix, a great tool for helping you plot out your own content marketing blueprint. You can download it here.
We’ll also discuss some other cool resources like Minibuk, a company that lets you turn your white papers and reports into physical booklets.
Feature Beer
For this episode, Sean is having a Prairie Artisan Ales/Evil Twin Bible Belt Imperial Stout. This 13% ABV stout is aged on Coffee, Cacao Nibs, Vanilla Beans & Chili Peppers.
I’m having a bourbon barrel porter by Innus and Gunn. It’s a dark beer with cream-colored lace and light head. It’s a solid 7.4% ABV porter that makes a return on our show.
