Archives for May 2024

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On this episode, Vanessa Bohns joins us. She’s the author of the book You Have More Influence Than You Think.

Vanessa is a social psychologist and professor of organizational behavior at Cornell University. She holds a PhD in psychology from Columbia University and an AB from Brown University. Her writing has appeared in the New York Times, Wall Street Journal, Harvard Business Review, and other outlets, and her research has been featured in The Wall Street Journal, The New York Times, The Economist, and on NPR’s Hidden Brain.

You can learn more about her at https://www.vanessabohns.com.

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On this episode, William Hamilton of Church Posting joins us to share how he’s using A.I. for marketing and helping churches across the US grow their engagement. You can learn more at https://churchposting.com. 

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We’ll be discussing a chapter of Simon Carmen’s new book “Made Your Look”

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On this episode, we welcome copywriter Donnie Bryant to the show. Agora Financial has called Donnie “one of the best email copywriters in the world today.” He’s generated over $130 million in revenue for his clients, with email as the primary driver.

Donnie has written an incredible new book called Subject Line Science – 11 “Made You Look” Secrets to Get Emails Opened and Read, and we’ll be discussing it on the podcast.

Here are some topics we’ll cover:

• A subject line’s 3 jobs – and why most experts only talk about one of them.
• The critical psychological trigger you need 95% of the time for your subject line to even have a prayer
• 11 “Made You Look” principles learned from selling $100M+ in products and services
• The Human Attention Algorithm and how to use subject lines to prioritize your message in your subscriber’s mind.
• And much, much more!

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On this episode, we’ll be discussing the art of negative reverse selling, plus other sales strategies from the classic book You Can’t Teach a Kid to Ride a Bike at a Seminar – Sandler Training’s 7-Step System for Successful Selling.

You can find it at https://amzn.to/3UlUZTO.