Persuasion by the Pint

Discussing the Art of Persuasion...and Craft Beer

Archives for September 2020

153: How to Own Your Competitive Market, Charge More, and Have Customers Love You For It

Branding, Commitment and Consistency, Copywriting, Headlines, NLP, persuasion, Podcasts, Sales, Social Proof, Storytelling

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This week, Theresa Lina joins us on the show to discuss how to separate yourself in competitive markets without competing on price alone.

In her recent book Be the Go-To, Theresa reveals a groundbreaking, step-by-step approach called the Apollo Method for Market Dominance. It’s a detailed recipe for becoming your market’s Go-To brand.

On this episode, we’ll be discussing some fascinating, behind-the-scenes stories from her book on the Apollo Space Program, Tesla, Disney, Apple, Lego, Salesforce, Amazon, REI, and more.

152: How Social Media is Hijacking Our Brains

Branding, Commitment and Consistency, Headlines, Liking, negotiation, NLP, persuasion, Podcasts, Reciprocation, Sales, Social Proof, Storytelling

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On this episode, Carlos Gil joins us on the show to discuss how social media could be rewiring our brains. We’ll be discussing his latest book The End of Marketing as well as a new documentary on Netflix called The Social Dilemma, a documentary that explores the dangerous human impact of social networking.

Carlos is an international keynote speaker and award-winning digital storyteller with over a decade of experience leading social media strategy for global brands including LinkedIn, Winn-Dixie, Save-A-Lot, and BMC Software.  You can learn more about Carlos by visiting http://carlosgil.biz.

151: How to Calm an Angry Person in Just Seconds

NLP, persuasion, Podcasts, Reciprocation, Social Proof, Uncategorized

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This week Doug Noll joins us on the show to discuss how to De-escalate any volatile situation in just seconds. We’ll be discussing his bestselling book De-Escalate: How to Calm an Angry Person in 90 Seconds or Less.

Doug is a lawyer turned peacemaker, specializing in difficult, complex, and intractable conflicts. He’s also a second-degree black belt in Chinese kung fu and has taught tai chi for over 10 years.

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