Persuasion by the Pint

Discussing the Art of Persuasion...and Craft Beer

Archives for September 2019

Episode 79: How to Create Content That Fuels Your Marketing

Branding, Copywriting, Headlines, NLP, persuasion, Podcasts, Storytelling, Uncategorized

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On this episode, we’ll continue our discussion of content marketing by sharing some key takeaways from Michael Stelzner’s book Launch: How to Propel Your Business Beyond the Competition. We’ll talk about how to implement an effective content strategy with how-to articles, podcast interviews, videos, webinars, white papers and more.

Sean will share his own content creation matrix, a great tool for helping you plot out your own content marketing blueprint. You can download it here.

We’ll also discuss some other cool resources like Minibuk, a company that lets you turn your white papers and reports into physical booklets.

Feature Beer

For this episode, Sean is having a Prairie Artisan Ales/Evil Twin Bible Belt Imperial Stout. This 13% ABV stout is aged on Coffee, Cacao Nibs, Vanilla Beans & Chili Peppers.

I’m having a bourbon barrel porter by Innus and Gunn. It’s a dark beer with cream-colored lace and light head. It’s a solid 7.4% ABV porter that makes a return on our show.

Episode 78: How Marketing Lets Us Down … and the Solution To It

Branding, Headlines, persuasion, Podcasts, Social Proof, Storytelling

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On this episode, we’ll be discussing a new book Sean has been going through called Launch: How to Propel Your Business Beyond the Competition by Michael Stelzner.

So many of us have been let down by the undelivered promises of marketing over the years, and if you’re one of those people this is a great book for you to pick up. The principles in it run counter to traditional marketing and we’ll be discussing some of the formulas outlined in it for attracting customers such as:

  • How to create valued content that meets people’s needs.
  • How to identify and work with outside experts who will gladly promote your content. ( We do this all of the time with podcasts).
  • Market and sell to raving fans who will gladly purchase your products and services.
  • And much more!

Featured Beer

For today’s episode, I’ll be enjoying a Founder Breakfast Double Chocolate Oatmeal Stout. At 8.3% ABV, It’s brewed with flaked oats, bitter and imported chocolates, and two types of coffee.

Sean is sticking with his New Belgium Oakspire Bourbon barrel ale from the last episode.

Episode 77: Similes and Other Persuasive Language Techniques

Branding, Copywriting, Headlines, NLP, persuasion, Podcasts, Social Proof

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On this episode, we will be covering a number of topics related to persuasion. One is the power of similes and how to use them to create persuasive language. A simile by definition is a figure of speech involving the comparison of one thing with another thing of a different kind, used to make a description more emphatic or vivid.

I’ll be sharing a story of how a simile was used in a persuasive way for me this week.

Featured Beer

On this episode, Sean is having a special release New Belgium Oakspire Bourbon barrel ale.  Its a 9 percent ABV, special collaboration bringing together Knob Creek and New Belgium’s high rye base ale.

I’m having a Rogue Dead Guy ale. Its 6.8% ABV German-style Maibock made with Rogue’s proprietary “PacMan” ale yeast. It has a deep honey color with a malty aroma, rich hearty flavor, and a well-balanced finish. Enjoy the episode and cheers!

Episode 76: Psycho-Logic and the Science of Changing People’s Perception

Branding, Commitment and Consistency, Copywriting, Headlines, NLP, persuasion, Podcasts, Reciprocation, Storytelling

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On this episode, we’ll be diving into a new book that I started reading a few weeks ago. The book is Alchemy: The Dark Art and Curious Science of Creating Magic in Business Brands and Life. If you are a fan of Robert Cialdini’s work on influence you’ll want to pick up a copy of this fascinating read on behavioral economics by Ogilvy Advertising legend Rory Sutherland.

During the show, we’ll be sharing some of our favorite takeaways such as:

  • How an overly priced, horrible tasting beverage like Red Bull became such a popular drink (six billion cans sold annually).
  • How the Uber map changes our perception of time.
  • Why useless “close door” buttons on elevators are installed.
  • And why consumers avoid brands that make life too easy

Featured Beer

On this episode, I’m having a Patagonia Cerveza. This is a pilsner with 5.4% ABV. It has a dry aftertaste with a low to medium hops and mild carbonation. Not the biggest fan of this one though.

Sean is having a Convict Hill Oatmeal Stout. This is one that he introduced on a past episode. It has a deep brown, almost thick black color with a rich tan head & an 8% ABV.

Episode 75: How to Craft Stories That Engage and Persuade

Branding, Commitment and Consistency, Liking, NLP, persuasion, Podcasts, Storytelling

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On this episode, we welcome Jared Isham on the show to talk about how their company tells stories through video and audio that resonate with an audience.  He and his wife Jeanna Isham are the founders of Stage Ham Entertainment, where they’ve spent countless hours honing their craft of writing stories, shooting video (motion pictures), editing stories, crafting sounds and writing music.  Their portfolio of documentaries is impressive.

One that specifically caught our eye was Art of the Brew, an in-depth documentary at the art behind craft beer and how it got to where it is today while following the award-winning and stylistically unique brewery Sanctum Brewing Company. If you are a craft beer enthusiast, you definitely want to watch this in-depth look below; and also experience how these documentary-style videos can be used to engage and persuade your audience.

Episode 74: Our Favorite Dan Kennedy Books

Branding, Commitment and Consistency, Copywriting, Headlines, Podcasts, Storytelling, Uncategorized

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On this episode, Sean and I will be sharing some of our favorite DK books over the years. We’ll share some stories and spend time discussing his autobiography My Unfinished Business.

On this episode, Sean and I will be sharing some of our favorite DK books over the years. We’ll share some stories and spend time discussing his autobiography My Unfinished Business.

Sean is sporting a new pair of headphones for the show – the OneOdio Wired Bass Headset. He needed an inexpensive replacement pair for the podcast after his other set fell apart, and he’ll explain why dollar for dollar these are the best headphones he’s ever purchased.

Featured Beer

For this episode’s brew, Sean is having a Shiner Bohemium Black lager. Very cool bottle. This beer pours an almost black color like a stout with little to no head. It’s a smooth lager that smells a little smoky, with dark chocolate and molasses. 

I’ll continue with a winner from our previous show – the Founders Underground Mountain Brown. This one just gets better by the sip.

Enjoy the show and cheers!

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