Persuasion by the Pint

Discussing the Art of Persuasion...and Craft Beer

Archives for January 2019

Episode 18: 38 Ways to Strengthen The Impact of Your Headlines

Copywriting, Headlines, persuasion, Podcasts

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On this episode, we’ll be discussing some strategies for increasing the impact of your headline. When you’re in a competitive industry, then you really have to reinforce your headline claims by binding images to it with clear words to express it.

This is called Verbalization, and we’ll be giving some proven examples from chapter 4 of Breakthrough Advertising, on how this is used in writing persuasive copy.

For our beverage this week, we’ll be celebrating a new year by enjoying an aged Scotch whiskey. The Macallan 18 Year single malt Scotch ($200) is a smooth single malt that’s been matured at the Macallan distillery for a minimum of 18 years in selected Sherry oak casks from Spain.

Episode 17S: How to Increase Your Sales Conversions by Understanding the Four Buyer Modalities

Copywriting, Headlines, persuasion, Podcasts, Uncategorized

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On this short mini-episode, Sean will be discussing how copywriters and marketers alike often leave tons of money on the table by not understanding all four buyer modalities.

One of Sean’s mentors in the world of copywriting is Jon Benson. Jon was the creator of the video sales letter (the white powerpoint video with black text). One of the reasons these videos were so successful, was it forces your prospect to go through your presentation in the way it was intended, addressing the four key buying modalities. We’ll be discussing each of these on this short segment.

Episode 17: How to Overcome Market Sophistication When Writing Persuasive Copy

Copywriting, persuasion, Podcasts

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On this episode, we dive into “market sophistication”. On the last show, we talked about the stages of awareness of your market. Today we’ll be discussing one of the single biggest reason why marketing campaigns fail. And that is not knowing your marketplace’s sophistication level.

Market sophistication is how much your customer or prospect has been exposed to similar claims. Pinpointing the specific stage a prospect is at can often be difficult, but we’ll be sharing some strategies right out of Eugene Schwartz’s Breakthrough Advertising to help you overcome the sophistication of your market.


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