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On this episode, we’ll finish our discussion of Breakthrough Advertising by covering concentration and how to borrow conviction for your marketing.
340: How to Revive Older Products. More Breakthrough Advertising and Craft Beer
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On this episode, we’ll get into more discussion of the classic book Breakthrough Advertising.
339: Breakthrough Advertising – States of Awareness and Market Soofistikation
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More Discussion of Breakthrough Advertising and states of awareness. Plus, we’ll share why A.I might soon be closing more business than your average 6 figure sales pro.
338: Breakthrough Advertising & How to Channel the Market Forces Which Control Sales
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On today’s episode, we welcome Jim McCune of the Craft Beer Marketing Awards at the beginning of the show to talk about their annual awards event. CBMAS is the ultimate platform for honoring outstanding marketing achievements in the global craft beverage industry.
We’ll also be diving into a book discussion on the classic Breakthrough Advertising by Eugene Schwartz. You can get your copy at https://breakthroughadvertisingbook.com.
Jonathan and Sean’s beverage ratings for this episode:
Sean: Fairstate Co-op Favor of the Foxes : Mildly hopped dark lager with coffee and vanilla – 4.7 Pints 🍺🍺🍺🍺
Jonathan: Koko Buni Milk Porter from Creature Comforts : Milk Porter brewed with toasted coconut, cocoa nibs, and coffee – 4.8 Pints 🍺🍺🍺🍺
337: Attention-grabbing Envelopes, Flying Drone Cameras, Craft Beverages and More
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On this episode, we’ll cover a flight of random topics, including how to get your direct mail piece opened 100% of the time. This envelope strategy comes from one of our previous guests, direct marketing expert Kevin Donlin of https://clientcloningsystems.com.
336: How To Dominate Your Niche in 2024 Through Book Publishing – Interview with Rob Anspach
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On this episode, Rob Aspach joins us to share his story of going from a small-town carpet cleaner to a digital marketing strategist, author, and speaker.
He is the author of the “Rob Versus” series, where he exposes the shenanigans of scammers, time wasters, fraudsters, fools, and lousy customer service with his sarcastic take on how the world should really work.
Each of his books is jam-packed, full of humorous, laugh-out-loud stories that ultimately teach a valuable lesson. Unfortunately, those in the stories usually find they miscalculated who Rob is and don’t know what to do with his sarcasm, which makes the stories even funnier.
Rob has authored, co-authored, or produced over 40 books. He now helps business professionals all over the globe tell better stories, share their experiences, and grow their audiences.
You can learn more about Rob’s work by visiting https://anspachmedia.com/robanspach.
