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On this episode, we talk about the rise and fall (maybe not) of Liver King.
286: How to Use Behavioral Science in Your Marketing Campaigns
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On this episode, we’ll be discussing how to increase engagement, response, and ROI by harnessing hardwired human behavior and instinctive responses. Our guest is Nancy Harhut, author of the book Using Behavioral Science in Marketing.
285: We Talk Hypnotic Language, Powerful Upsells and Reframing Your Marketing Message
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On this episode, we discuss hypnotic language, examples of a powerful upsell, and how to reframe your message by finding new problems to solve when it comes to writing copy.
284: We Discuss 5 Sales Letters Every Marketer Should Study
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On this episode, we’ll be discussing 5 classic sales letters every marketer should know and study. These letters are straight from an article by copywriter Nate Smith. We’ll discuss some of Nate’s analysis as well as share our own comments.
You can read his article at https://www.crazyegg.com/blog/sales-letters-every-marketer-know.
283: Persuasion, Mind Control and the Concept of Hidden Addictions
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On this episode, we revisit one of our favorite books when it comes to the topic of persuasion – The Forbidden Keys to Persuasion by Blair Warren.
We’ll be covering the 7 hidden addictions human beings are susceptible to when it comes to advertising.
282: Persuasion & How to Use Words to Cast Spells
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On this episode, we’ll be sharing some secrets for using words to cast spells and persuade. Sean will also share some direct marketing takeaways from some mail he received.
