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On this episode, we’ll continue to explore Roy William’s Secret Formulas of the Wizard of Ads. This book is gold for anyone looking for insight into what makes people act the way they do, and how how to use that to persuade an audience.
Featured Beer
Sean continues this episode with the Founders KBS bourbon barrel-aged chocolate coffee stout.
My brew is a Kentucky Coffee Barrel Cream Ale, by Lexington Brewing. This ale is brewed with Haitian coffee and aged in oak bourbon barrels. This ale offers bold notes of coffee on the nose and subtle notes of vanilla and caramel.
Enjoy the show and cheers!
