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On this episode, we’ll be diving into Joe Vitale’s book Hypnotic Writing. We’ve both read a lot of books on persuasion, but most don’t come close to this one in showing you how to capture your reader’s attention and put them into a trance-like state. If you are a sales professional, online marketer, copywriter, or blogger you should be reading and highlighting this book.
We’ll be sharing some of our favorite takeaways like:
- How to change perception.
- The secret of writing hypnotic stories.
- The One hypnotic command that always works!
- How to change average writing into hypnotic writing.
Beverage of the week
On this episode, we keep the beer in the fridge and break out something a little stronger for the occasion. I’ll be having a glass of Henry McKenna single barrel bourbon. This 10-year aged bourbon whiskey won numerous awards at the San Fransisco World Spirits competition 2019. It is perfectly balanced and oh so smooth.
Sean is enjoying a glass of 18-year Sheildaig Speyside Scotch whiskey; a classic single malt with citrus notes and in his words, it’s “dangerously smooth”.
Enjoy the episode and cheers!
