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On this episode, we’ll be discussing a recent book we’ve been reading – The Halbert Copywriting Method Part III. This book focuses on the editing portion of your copy and gives readers a simple, easy formula that forces buyers to read every word.
During the show we’ll be covering specific topics like:
- Punctuation tips, fonts, and line spacing.
- Creating hooks and anchors that captivate the attention of readers.
- How to use cliffhangers in your copy to keep people reading.
- How to eliminate redundant words that weaken your copy.
This book is a great reference for anyone writing their own sales copy via print, emails and landing pages. We also reference one of my favorite books for persuasive writing Hypnotic Writing by Joe Vitale.
Featured Beer
On this episode, we’re both enjoying a coffee brew. Sean is enjoying a 9.1 % ABV Lagunitas Cappuccino Stout. It pours a dark brown, with a beige head. and aroma of earth, coffee, and cocoa powder.
I’m enjoying a Gotta Get Up to Get Down Coffee Milk Stout from Wiseacre Brewing. It has a nice coffee and smooth roasted malt aroma with lots of flavor for a 5% beer. Smooth but not too sweet. Enjoy this episode and cheers!
