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On this episode, we’ll take a break from our discussion of Breakaway Advertising and examine an interesting book I stumbled across recently entitled How to Analyze People by James Williams. We’ll spend some time talking about body language, signals and verbal cues that are used to influence others. Some of this is real ninja stuff for anyone who wants to hone their persuasive communication skills.
Featured Beer
Our beverage on this episode is the Firestone Mocha Merlin from Firestone Walker Brewing company. This beer pours oil black with a nice tan head. You’ll get the taste of coffee and chocolate up front with an added vanilla-like quality that gives this