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On this episode, we’ll continue our discussion of Eugene Schwartz’s classic book Breakthrough Advertising. If you are a copywriter, a marketer or make your living in the world of selling, this book should be on your desk. It’s a textbook for anyone wanting to a deeper understanding of how to create
Today, we jump into chapter two on the topic of “Your Prospect’s State of Awareness”. This chapter is particularly important when you are first writing a captivating headline.
We’ll discuss how to introduce new products to markets that are already aware, and the more challenging – markets that are completely unaware.
On this episode, we’ll be sampling a couple of different beers from the Sam Adams Winter Classics pack – The Chocolate Bock and the Holiday Porter.
