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On this episode, we’ll be discussing a book that every copywriter, sales professional and marketer should own. It’s called Great Leads: The Six Easiest Ways to Start Any Sales Message by Michael Masterson & John Forde.
Marketing research shows that 80% of an ad’s or sales letter’s success comes from the headline and lead. This book as we’ll share provides a clear, concise guide to writing successful leads.
On this episode, we’ll be diving into this book and examining the crucial aspects to writing powerful, successful leads and show how this process starts long before one word is put on paper.
We’ll also be trying beer we really like – Founders Porter. At 6.5% ABV, this brew pours smooth with a creamy tan head. It’s a full-bodied beer with an aroma that is sweet with strong chocolate and caramel malt presence. Definitely one of the better porters we’ve had the pleasure of drinking.
