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On this our 100th episode, we are super pumped to have Brian Kurtz join us on the show. Brian is master of direct marketing, and on this episode, we’ll be pulling from his four decades of experience by discussing his brand new book Overdeliver.
For nearly 40 years, Brian has followed a specific set of direct marketing principles that have helped him build an iconic publishing company to $150 million.
Now he shares these same principles in his new book, so you’d be crazy not to get your copy (especially with all the bonuses he offers!). You can grab your copy today at https://overdeliverbook.com.
Some of the lessons we’ll be covering from his book include:
- The 5 Principles of why “Original Source” matters.
- The 7 Characteristics that are present in every world-class copywriter.
- Multiple ways to track the metrics that matter in every campaign and every medium, online and offline.
- Why customer service and fulfillment are marketing functions.
- And much more!
