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This week we welcome Jared Tendler, author of the Mental Game of Poker to discuss behavioral psychology and the mental game of trading and poker.
242: 5 Universal Elements of Persuasion That Form the Foundation of Copy That Sells
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On today’s episode, we welcome back legendary copywriter Bob Bly to discuss his brand new book The AXIOMS of Copywriting: The 5 Universal Elements That Form the Foundation of Advertising Copy That Works.
Bob is a professional writer, speaker, and marketing consultant with over 3 decades of experience in business-to-business, high-tech, and direct response marketing. He became a self-made multi-millionaire while still in his 30s.
He’s has authored over 100 books on topics related to writing, direct response marketing, and copywriting (including one of our all-time favorites the Copywriters Handbook)
You can learn more about Bob and sign up for his newsletter (I highly recommend it) by visiting https://bly.com.
To all of our listeners, have a Merry Christmas!
239: The 7 Deadly Sins of Story-Based Marketing – What NOT to do When Using Story to Sell Your Stuff – Part 1
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This week, Greg Johnson join us on the show to discuss the 7 Deadly Sins of Story-Based Marketing.
In addition to running his own eCommerce businesses for years, Greg helps other brand owners grow and scale theirs.
Email marketing is his superpower, and Greg shares all of his tricks, experiments, and insights with his list every Tuesday morning. Our listeners can sign up by visiting https://gives.biz/beer.
237: How to Win More Business at Higher Prices
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On this episode, we welcome pricing expert Mark Stiving to discuss pricing, perceived value, and how to win more business at higher prices.
Mark Stiving is a widely recognized pricing expert and marketing pro who teaches companies how to boost revenues and realize their true value. With 25+ years of experience in price segmentation, pricing product portfolios and visionary pricing, Mark’s analytical skills provide specific direction—and quantifiable results.
You can learn more about Mark, and check out his podcast at impactpricing.com.
229: Marketing & Persuasion Lessons from Hollywood Actor, Writer & Director Dar Dixon- Part 1
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This week, we welcome Dar Dixon to the show. Dar is an accomplished Hollywood veteran with 30 years of experience in the industry as an Actor, Writer, Director, and Producer. He has more than 300 credits under his belt and 46 credits listed on IMDb.com.
You can check out his website at https://dardixon.com and subscribe to his podcast here.
225: Persuasion, Cognitive Bias, and the Hidden Forces That Shape Our Decisions
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This week, we welcome Howard Rankin Ph.D. to discuss the mind’s default setting, and how it leads to biases, which are often leveraged by the media (& marketers) to manipulate their target audiences. Howard is the author of several books including I Think Therefore I Am Wrong: A Guide to Bias, Political Correctness, Fake News and the Future of Mankind, and Power Talk: The Art of Effective Communication.
