Podcast: Play in new window | Download
On this episode, we’ll be talking about how to use current events to your advantage and boost your own PR. Michelle Love is our guest. She is the president of ClearVision Strategic Marketing.
319: How to Win Followers…and Become a Cult Leader
Podcast: Play in new window | Download
On this episode, we’ll be discussing NetFlix’s series “How to Become a Cult Leader”. We’ll also share the most popular book/ course requested by prison inmates.
We’ll be adding our opinions and referencing another article on cults: https://www.scienceofpeople.com/how-to-start-a-cult.
We’ll also be sharing a new A.I tool to turn your rambling dictations into clear readable writing.
You can test it out at https://audiopen.ai.
318: Jason Aldean, Pickleball and Matching Your Message to Your Market
Podcast: Play in new window | Download
On this episode, we’ll be discussing controversy, and the reason Jason Aldean’s new country music hit is so popular. Plus we’ll share the marketing campaign behind pickleball and why it’s now the fastest-growing sport in the US.
316: How to Write Persuasive B2B Letters That Command Anyone’s Attention (Including CEOs)
Podcast: Play in new window | Download
Direct mail IS NOT DEAD. On this episode, we welcome guest Public Relations Consultant Joanna M Broussard to discuss how she got 17 out of 18 CEOs to say “yes” to a meeting with a simple but targeted FedEx letter.
Joanna is the Founder and CEO of The BizMark Group.
315: SEO and Persuasion – How to Use Search Engine Marketing the Right Way
Podcast: Play in new window | Download
On this episode, we’ll be discussing SEO (search engine optimization) and principles of persuasion with guests Brittany Filori and Michael Borgelt of 51Blocks.
51Blocks started in 2009 as an SEO company serving small businesses.
By 2015, 51Blocks had moved to a Denver-based office with a small team helping businesses all across the US and was moving more towards white-label services. Fast forward to 2022 and 51Blocks is now one of the nation’s premium full-stack white label companies with 90% of the business focused on fulfilling for agencies of all sizes.
Their Just Sell Method™ offers a complete white label service eliminating every aspect of managing fulfillment, & operations, so you can just sell and scale your own digital marketing agency.
You can check them out at https://www.51blocks.com.
312: Is This 230-Year-Old Hack the Holy Grail of Marketing?
Podcast: Play in new window | Download
On this episode, we’ll be discussing a seldom-used secret creating loyal customers who buy from you again and again.
