Persuasion by the Pint

Discussing the Art of Persuasion...and Craft Beer

Uncategorized

Episode 59: How Movie Trailers Are Used to Persuade Us – Interview with Chris Stasiuk

persuasion, Podcasts, Social Proof, Storytelling, Uncategorized

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Have you ever been persuaded to see a movie after watching the trailer for it? This week, we welcome Chris Stasiuk on the show for a great discussion on the power of movie trailers, and how they can influence us to go see a movie or buy a product. Chris is the founder & creative director of Signature Video Group, a full-service video agency based in Toronto. They help some of the world’s top brands entertain, educate and inspire with video.  Chris will be sharing how his company uses short films to engage audiences and attract customers for their clients.

Here is a sample of the work Signature Video Group has done for clients:

Drawing Heroes
https://www.signaturevideogroup.com/portfolio/ken-lashley-on-drawing/

You can also follow them on the following social media channels:

Featured Beer

Sean is having a smooth Vanilla Porter from Breckinridge Brewery. I’m enjoying a Bavarian Hefeweizen from Yazoo Brewing Co. The 5% ABV beer has been a gold and bronze winner at the Great American Beer Festival.

Chris our guest is having a Fat Tire Amber Ale from New Belgium.

Enjoy the episode and cheers!

Episode 57: How to Write Engaging Copy… As If Your Prospect Has to Pee

Copywriting, Headlines, persuasion, Podcasts, Storytelling, Uncategorized

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On this episode, we’ll be discussing a recent book we’ve been reading – The Halbert Copywriting Method Part III. This book focuses on the editing portion of your copy and gives readers a simple, easy formula that forces buyers to read every word.

During the show we’ll be covering specific topics like:

  • Punctuation tips, fonts, and line spacing.
  • Creating hooks and anchors that captivate the attention of readers.
  • How to use cliffhangers in your copy to keep people reading.
  • How to eliminate redundant words that weaken your copy.

This book is a great reference for anyone writing their own sales copy via print, emails and landing pages. We also reference one of my favorite books for persuasive writing Hypnotic Writing by Joe Vitale.

Featured Beer

On this episode, we’re both enjoying a coffee brew. Sean is enjoying a 9.1 % ABV Lagunitas Cappuccino Stout. It pours a dark brown, with a beige head. and aroma of earth, coffee, and cocoa powder.

I’m enjoying a Gotta Get Up to Get Down Coffee Milk Stout from Wiseacre Brewing. It has a nice coffee and smooth roasted malt aroma with lots of flavor for a 5% beer. Smooth but not too sweet. Enjoy this episode and cheers!

Episode 45: How to Persuade Your Way to a Book Publishing Deal Without Having a Platform – Interview with Carrie Anton

persuasion, Podcasts, Reciprocation, Storytelling, Uncategorized

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Most people are told they need to have a social media “platform” or following before they can get a book publishing deal. However, our guest this week tells us that isn’t the case if you have the right pitch to grab a publisher’s interest. Carrie is the Chief Wonder Woman at Wonder: An Idea Studio, an ideation company offering creative training and guided brainstorms.

Prior to starting Wonder, Carrie was a full-time freelance writer and wrote for big name brands. For a writer, pitching can sometimes be a way of life, and it actually led to a book deal for her new book Me, Myself & Ideas: The Ultimate Guide to Brainstorming Solo that debuts this week.

While many hopeful authors are told they need to have a platform before being published, Carrie and her co-author instead built a pitch around being brainstorm experts and how they would market the book in creative ways that would play up their brainstorming prowess.

Their pitch landed them with a major publisher and now have a book coming out this week. On this episode, Carrie will be sharing her story and some great takeaway tips for having a unique angle to pitch like a pro.

Beer of the Week

Our beer for this week is a very rich, sweet Somoa This Imperial Stout from Southern Tier Brewing Company. This 10% ABV dark dessert beer offers notes of chocolate, coconut, and caramel. It finishes with a creamy, coconut, doughy, chocolate cookie taste.

A great beer, but because of its sweetness, you wouldn’t want more than one at a time.

Enjoy the episode & cheers!

Episode 44: How to Pitch a $50,000 Ghostwriting Service – Interview with Joshua Lisec

negotiation, NLP, persuasion, Podcasts, Storytelling, Uncategorized

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This week, we welcome a new guest on the show to share a brew. Joshua Lisec is the founder of The Entrepreneur’s Wordsmith LLC. He’s the first Certified Ghostwriter in Ohio, a Forbes Contributor ghostwriter, a TEDx speaker, a leading authority on Author Voice Authenticity, and a two-time published novelist.

Since 2011, Joshua has ghostwritten forty books and in a profession where “good” ghostwriters get a few hundred bucks on Upwork, he makes $35,000 to $100,000+ per project. In fact, for him, it’s easier to sell a $50,000 ghostwriting service than a $50 ebook, and he’ll explain why on today’s episode. One of Joshua’s simple marketing strategies to use video ads where he shows “before and after” examples of other entrepreneurs who have launched their personal brands by publishing their own stories. Not only is this a great lesson on persuasion (social proof), but it also demonstrates the power behind being a published author.

You can find out more about Joshua by visiting https://entrepreneurswordsmith.com.

Feature Beer

Our beer this week is a Komes Baltic Porter, a dry, roasty, dark porter that’s balanced with a rich, full flavor. It won the Bronze Medal at the World Beer Cup in 2014 & Gold Medal at the European Beer Star 2013 for best beer in the Baltic Porters category. We give it a gold thumbs up.

Joshua, on the other hand, brings a spicy wheat ale on the show – an Oberon Wheat Ale from Bell’s Brewery. Enjoy the episode & cheers!

Episode 43: Persuasion and Packaging – How Design Influences Our Decisions

Copywriting, Headlines, Liking, persuasion, Podcasts, Reciprocation, Social Proof, Uncategorized

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On today’s episode, we’ll be covering a list of different topics including packaging. Sean shares some takeaways from Capitalism.com’s membership platform that includes a box of the month. The time and energy that goes into the box design is crucial for any company selling a high-end product. We’ll be discussing how this is used to keep continuity customers coming back.

Other things we discuss on this week’s episode include:

  • Negotiation strategies when you are in a “war room” environment.
  • Tradeshow takeaways that can help you get land more customers.
  • The cult-like following of Buc-ee’s. Sean brought back some swag from a recent trip to Austin. If you’ve never visited a Buc-ee’s in Texas, you can learn more about the success of their stores here – https://www.businessinsider.com/buc-ees-has-a-cult-following-photos-review-2018-7

Beverage of the Week

Our beverage is a glass of smooth Smoky Mountain King’s Creek Whiskey. Sean picked this up from Total Wine & More. This whiskey is aged in oak barrels and filtered through charcoal chips, which gives it flavors of caramel, oak, and spice. Wine Enthusiast named “Best Buy”.

Episode 41: How to Use Powerful NLP Strategies to Predict Buying Behavior and Close More Sales – Interview with Spike Spencer

Headlines, Liking, negotiation, NLP, persuasion, Podcasts, Reciprocation, Social Proof, Uncategorized

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This week, we welcome guest expert Spike Spencer on the show to share a pint, and discuss NLP, otherwise know as Neuro-Linguistic Programming.

Spike is an internationally recognized, award winning voice actor and speaker, and the world’s #1 Master Trainer on Relationship Sales Dynamics™ – skyrocketing success in business and dating/relationships at the same time up to 300%. He is an author, certified NLP coach, and a certified and licensed level 4 B.A.N.K.™ Trainer. 

In the business world, Spike brings insights from over 20 years in the real estate investment world. He has flipped, wholesaled, and managed millions of dollars worth of single family and multi family apartments. Using the Clear-Connect-Close strategies of his Relationship Sales Dynamics™ training, he helps entrepreneurs become more successful from the inside out.

Spike has written for Neil Strauss, Men’s Health, Your Tango, Singles Warehouse UK (Dating Expert), DatingAdvice.com, Carlos Xuma, and more. Through his fun dating/relationships website, www.DontKillYourDate.com, Spike is helping guys become better MEN, constantly improving themselves, and communicating with women; utilizing cooking, food, travel, humor, and adventure as the medium. You can find more about Spike, by visiting his website at www.SpikeSpencer.com.

On this episode, we’ll be enjoying a Wake Up Dead Nitro Imperial Stout from Left Hand Brewing Company. This beer has a creamy smooth taste, with an aroma of espresso beans, roasted malt and just the right amount of carbonation. Spike is joining us with his own beverage today – a smooth glass of Poitin, otherwise known as “Irish Moonshine”.

Enjoy the episode and Cheers!

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