Podcast: Play in new window | Download
This week Doug Noll joins us on the show to discuss how to De-escalate any volatile situation in just seconds. We’ll be discussing his bestselling book De-Escalate: How to Calm an Angry Person in 90 Seconds or Less.
Doug is a lawyer turned peacemaker, specializing in difficult, complex, and intractable conflicts. He’s also a second-degree black belt in Chinese kung fu and has taught tai chi for over 10 years.
Podcast: Play in new window | Download
On this episode, Ben Blackmon on One Focus Marketing joins us to discuss the secret behind creating Facebook Ads that convert. Creating campaigns that drive quality leads to your business is what Ben does for his clients and he’ll be sharing some great advice that will save you money, time, and plenty of frustration.
He also hosts his own podcast called Facebook Ads with a Twang, a show full of gold nuggets for anyone wanting to improve their FB advertising game.
Featured Beer this Week
On this episode, I’m having a Kentucky Bourbon Barrel Strawberry Ale from Lexington Brewing Company. I’ve enjoyed most of the Kentucky Bourbon Barrel series, but this one is a little too tart for my taste. I gave it 1.8 pints. 🍺
Sean is having a Heckin Chonker Imperial Stout, a 10.5% ABV blended bourbon barrel-aged pastry stout with vanilla. Pours thick and black. Nose is chocolate, vanilla, and light bourbon. Taste is bourbon, chocolate, and vanilla, but not too sweet for a pastry stout.
Sean gave it 4.3 pints. 🍺🍺🍺🍺
Podcast: Play in new window | Download
This week, we welcome back Dr. Michelle Mazur for a discussion on how to to change your marketing message during times like this. The world is in a stressful place right now with the topic of the coronavirus and its impact getting much of the attention. If your marketing stays the same, you’re in for a world of hurt. Michelle will be sharing some ways to pivot your message and your offer.
Featured Beer
On this episode, I’m having a Gaelic Ale from Highland Brewing Company. It’s a deep amber-colored American ale featuring a rich malty body. Not my favorite from Highland. It has a bit of a watery finish, with medium body and carbonation.
Sean is having a Not Your Father’s Root Beer; a 5.9% ABV craft beer for those who don’t typically drink beer but crave something unique.
Podcast: Play in new window | Download
On this episode, we’ll be discussing a little known book written by famous advertising legend Bruce Barton back in 1925 called The Man Nobody Knows. In it, he depicts Jesus Christ as a man’s man; not the meek, effeminate figure many of us have learned about in Sunday School.
Barton described Christ as the world’s first advertising man, whose parables sparkled as models for modern jingle writers.
We’ll be discussing why this book is so important in understanding influence and persuasion.
Featured Beer
On this episode, I’ll be having a Wells Banana Bread Beer. This dark golden colored ale has a malty aroma that is complemented by the gentle nose of banana. While not a beer I’d pick on a regular basis, I was pleasantly surprised by the flavor of this beer. It offers a crispness, that balances its aroma perfectly.
Sean is having a Full Grown Man from Tupps Brewery. This robust stout is brewed with yuge amounts of dark roasted malts. It pours with a nice medium brown head that lingers well after it hits the glass.
Podcast: Play in new window | Download
On this episode, we welcome Joe Ferdinando, founder of Building Security Services in New Jersey. Joe will be sharing how he used “lumpy mail” to help him grow his security guard company to a $14 million a year business.
In 1982, Joe founded Building Security Services, Inc. after already running a successful commercial janitorial company. Starting with his existing, loyal customer base, he grew his company to provide premium security services in New Jersey and New York.
Joe will be sharing some great stories and important lessons on not only growing a multi-million dollar business with direct mail but also establishing a track record of long term success.
Podcast: Play in new window | Download
On this episode, we spend time discussing some ads during Super Bowl LIV. The cost of advertising for this year’s big game was roughly $5.6 million for a 30-second spot. Most of the ads were one minute so let’s just say around $11 million. Most were forgettable. A few were amusing.
One of the best ads was one you probably didn’t see. It wasn’t a national ad, but was one of the few offering a clear call to action.
Being clever doesn’t sell, but that said there was one that stood out in terms of pure nostalgia. It was Jeep’s commercial featuring Bill Murray back as Phil Connors in Groundhog Day. His reason for getting up every day this time is his love of taking a spin in that beautiful orange Jeep. Oh, and don’t forget Punxsutawney Phil.
This clever ad deals with a serious problem but offers no call to action.
I like Bryan Cranston, but this one was just plain weird.
I doubt many will remember Michelob Ultra in this one, but it might have helped Jimmy Fallon who is in need of a ratings boost right now.
There were plenty more that we’ll discuss, but most of them were money down the drain.
