Persuasion by the Pint

Discussing the Art of Persuasion...and Craft Beer

Social Proof

137: How to Persuade the Area of the Brain Responsible for 95% of All Buying Decisions – Interview with Felix Cao

Branding, Commitment and Consistency, Copywriting, negotiation, NLP, persuasion, Podcasts, Reciprocation, Social Proof, Storytelling

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This week, welcome neuromarketing expert Felix Cao on the show to discuss a fascinating topic – how most buying decisions are made in the brain.

Felix is the founder of Happy Buying Brain and has been featured in top media outlets, such as The Huffington Post and Adweek. He has over 15 years of experience in marketing and business, most of which have been in the tech space.

With a background in biological science, psychology, and marketing, he teaches actionable and business transforming strategies that speak to the primal part of the your customers brains; this ensures they buy from you instead of from your competitors!

We recommend you checking out Felix’s latest blog on why entrepreneurs should create marketing messages that associates your brand with “Tend and Befriend” type of emotions.

You can read it at https://www.happybuyingbrain.com/uncategorized/neuromarketing-blog-oxytocin-the-love-or-hate-neurotrasmitter/.

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136: Let’s Discuss 6 Top Tier Copy Secrets and A Few Hypnotic Words of Persuasion

Branding, Commitment and Consistency, Copywriting, Headlines, NLP, persuasion, Podcasts, Reciprocation, Sales, Social Proof, Storytelling

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On this episode, we’ll be discussing some killer secrets that will turbocharge your sales copy. Also, we’ll be sharing some hypnotic phrases you can use in conversation to get more of what you want.

133: How to Automate Your Email Selling – Interview with Ryan O’Donnell

Branding, Commitment and Consistency, Copywriting, persuasion, Podcasts, Sales, Social Proof, Storytelling

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This week Ryan O’Donnell join us on the show to discuss how to automate your email selling. Ryan is the Co-Founder & CEO ​of two tech platforms used by thousands of companies for generating a consistent sales pipeline.  SellHack is a Chrome browser extension to build targeted prospect lists and Replyify automatically sends out your cold emails so you’ll never forget to follow-up again.

He is a growth marketer obsessed with helping sales professionals and business owners sell like a robot while still sounding like a human. 

Ryan built SellHack because he wanted to be more efficient when prospecting, generating leads, and growing his own business.

After a quick stint on Wall St. where he cut his teeth making 500 calls a day as a broker, Ryan saw the opportunity in technology and has been building Internet businesses for the last 10 years. 

On this episode, we’ll be discussing how he’s built his business and also how these two technologies can help automate your email selling.

In addition, our listeners can get free access to Ryan’s “7 Day Cold Email Mastery Course” by visiting https://get.replyify.com/7daycourse/.

You can learn more about Sellhack by visiting https://sellhack.com/; and Replyify by visiting https://replyify.com.

132: 5 Steps to Creating Facebook Ads That Convert

Branding, Commitment and Consistency, Copywriting, Headlines, NLP, persuasion, Podcasts, Sales, Social Proof, Storytelling, Uncategorized

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On this episode, Ben Blackmon on One Focus Marketing joins us to discuss the secret behind creating Facebook Ads that convert. Creating campaigns that drive quality leads to your business is what Ben does for his clients and he’ll be sharing some great advice that will save you money, time, and plenty of frustration.

He also hosts his own podcast called Facebook Ads with a Twang, a show full of gold nuggets for anyone wanting to improve their FB advertising game.

Featured Beer this Week

On this episode, I’m having a Kentucky Bourbon Barrel Strawberry Ale from Lexington Brewing Company. I’ve enjoyed most of the Kentucky Bourbon Barrel series, but this one is a little too tart for my taste. I gave it 1.8 pints. 🍺

Sean is having a Heckin Chonker Imperial Stout, a 10.5% ABV blended bourbon barrel-aged pastry stout with vanilla. Pours thick and black. Nose is chocolate, vanilla, and light bourbon. Taste is bourbon, chocolate, and vanilla, but not too sweet for a pastry stout.

Sean gave it 4.3 pints. 🍺🍺🍺🍺

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