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On this episode, we’ll be discussing a number of topics including some effective three-word messages and using the power of perceptual contrasts.
143: Why Engagement Is The New Cocaine – Interview with Ed Latimore
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This week, Ed Latimore joins us on the show to discuss how to build a huge audience that will be loyal, engaged, and addicted to your content on Twitter. Ed is a best-selling author, former professional heavyweight boxer and a competitive chess player.
Ed has an amazing story of someone who’s overcome a lot. He was born and raised in the public housing projects of Pittsburgh, PA, and survived by spending most of his free time reading and playing video games.
In 2013, he enlisted in the military so I could start building employable skills and get money for college. By 2018, he’d graduated from Duquesne University with a degree in Physics and also learned how to make a 6-figure income on the internet.
He wrote and self-published his first book, Not Caring What Other People Think Is A Superpower: Insights From a Heavyweight Boxer.
On this episode, we’ll be talking about his most recent book called Engagement Is The New Cocaine. We’ll be discussing how to build a huge audience that will be loyal, engaged, and addicted to your Twitter account.
142: The Key to Persuasion: Understanding Your Customer’s Brain Sequence
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This week, we welcome Sean D’Sousa, founder of Psychotactics on the show to discuss how the brain works when it comes to making buying decisions.
Sean has an extensive background in persuasion from his experience in copywriting, writing TV commercials, marketing, and finally his work in graphic designs and cartoons. One of his greatest skill-sets is finding ways to communicate in the simplest, most effective manner.
Sean has a ton of great articles and content over at Psychotactics.com. He offers one of the best weekly newsletters in my opinion – the Psychotactics Newsletter. You can subscribe to it and get his free report on Why Headlines Fail—And How to Create Headlines That Work at https://www.psychotactics.com/subscribe.
141: We Talk Framing, Hypnosis, Dark Persuasion, and More
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On this episode, we cover a “flight of persuasion topics”. Sean will share some recent mail pieces he received and some takeaway lessons on personalization and packaging.
We’ll also be discussing a recent video he shared in our FB group and some age-old persuasion tactics that are being used against us during this pandemic. The author, Dr. Vernon Coleman, explains how governments have used mind control techniques to manipulate us during this alleged crisis.
You can watch the entire video here.
140: The Four Levels of Influencing People – Interview with Tim David
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On this episode, Tim David joins us to discuss his most recent book FLIP – The Four Levels of Influencing People. Tim is also the author of Magic Words – The Science and Secrets Behind Seven Words that Motivate, Engage, and Influence. He’s an ex-professional magician, who now teaches leaders and sales professionals the magic of words at work and in life.
His work has been profiled in thousands of media outlets including Forbes, New York Times, Inc. Magazine, Chicago Tribune, the Today Show, Investor’s Business Daily, Harvard Business Review, New York Magazine, World Magazine, Huffington Post, and he’s also a columnist for PsychologyToday.com.
You can learn more about Tim by visiting https://www.timdavidspeaks.com.
138: We Talk About Persuasion and Pattern Interruption
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On this episode, we’ll be discussing a book I’ve been reading lately called Impossible to Ignore: Creating Memorable Content to Influence Decisions by Carmen Simon, Ph.D.
It’s worth your time to read it, especially if you create online content regularly.
