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This week David Dutton joins us on the show to discuss the 6 principles of Influence straight out of Cialdini’s book Influence: The Psychology of Persuasion. David has been an entrepreneur all is life and legend when it comes to marketing.
He’s the co-founder of a company called Replace Your Mortgage and helped grow it into a 7-figure business in just 2 years!
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On this episode, we’ll be discussing some famous ad campaigns that changed the way we buy. These ads were successful in not only changing our purchasing decisions but also the frequency at which we purchased their products as well.
Happy New Year!
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On this episode, we discuss some Guerilla Marketing lessons from our recent interview with Pete Slosberg.
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This week Pete Slosberg joins us on the show to share his story and talk guerrilla marketing. Pete launched Pete’s Brewing Company back in 1986; this included the creation of Pete’s Wicked Ale. The company grew over 100 percent annually for 10 years!
In 1998 he wrote a best-selling book, Beer for Pete’s Sake: the Wicked Adventures of a Brewing Maverick. He volunteers for SCORE, a program of the US Small Business Administration. There he serves as a mentor for startups and has created a class on Guerrilla Marketing.
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This week, we welcome Stefan Georgi on the show. Stefan is considered one of the top direct response copywriters in the world. Since he started copywriting in 2011, Stefan’s words have grossed over $700 million in sales. This includes numerous direct response pieces that are actively grossing over $10 million a month for both Stefan and his clients.
A serial entrepreneur with multiple multimillion-dollar companies under his belt, Stefan mentors numerous entrepreneurs and freelancers and through his program, Copy Accelerator, and his business, Turtle Peak.
You can learn more about him by visiting www.stefanpaulgeorgi.com.
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This week Cory Colton joins us as a guest to discuss Enneagram types and how each is motivated through influence. Cory is an executive learning and development leader with 20 years’ experience in helping leaders and teams succeed and is a certified Enneagram practitioner.
You can learn more about Cory by visiting inflectionpointcoaching.net.
