Social Proof

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This week we welcome Jimmy Chebat, CEO and founder of ZIZO Technologies to discuss how gamification works; why it can be so addictive, and also why it’s helpful in motivating today’s workforce.

We’ll also be discussing this recent article by Reed Berkowitz entitled A Game Designer’s Analysis Of QAnon. It’s a fascinating read on how QAnon uses elements of gaming, specially Apophenia to keep followers hooked. Apophenia is the tendency to perceive a connection between unrelated or random objects, ideas, or events.

Jimmy is an enterprising business pioneer, who has developed a digital initiative anticipated to address the paradigm shifts currently plaguing today’s workforce due in part to the workplace culture identity crisis and the ever-increasing rate of remote workers.

You can learn more about his company by visiting playzizo.com.