Persuasion by the Pint

Discussing the Art of Persuasion...and Craft Beer

Social Proof

196: 68 Mental Toughness and Emotional Intelligence Secrets To Make Anyone Instantly Like You

Branding, Commitment and Consistency, Liking, negotiation, NLP, persuasion, Podcasts, Reciprocation, Sales, Social Proof, Storytelling

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This week, Eric Rittmeyer joins us on the show to talk about his book The Emotional Marine: 68 Mental Toughness and Emotional Intelligence Secrets To Make Anyone Instantly Like You.

Eric is a former US Marine and an expert in the fields of mental toughness and emotional intelligence. He’s been a professional speaker for the past decade and is a regular guest on television outlets including Fox, NBC, and ABC.

You can learn more about Eric by visiting him at https://mentaltoughnessspeaker.com.

195: The Simplest Way to Nail Your Next Product Launch Using the “Story Funnel” Concept

Branding, Commitment and Consistency, Copywriting, Headlines, Liking, NLP, persuasion, Podcasts, Reciprocation, Sales, Social Proof, Storytelling

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On this episode, we welcome Jarie Bolander on the show. Jarie is an engineer by training and an entrepreneur by nature. He has over 20 years of experience bringing innovative products to market. Some of them include Bluetooth, USB, RFID, Semiconductor DNA sequencing, and SaaS for Healthcare.

This week we’ll be discussing the Story Funnel Concept. As Jarie says, many brands struggle to figure out how to tell their story. Part of the struggle is making yourself heard in a world that is noisy with information and distractions.

The importance of a clear, concise, and compelling story throughout a person’s journey from prospect to customer, and finally to advocate is at the core of the Story Funnel. We’ll be discussing how to build your Story Funnel on this episode.

Jarie is also the host of a podcast called The Entrepreneur Ethos. You can check it out at https://theentrepreneurethos.com.

194: Persuasion and Marketing to the Affluent: 5 Steps to Attracting Wealthy Clients for Life

Branding, Commitment and Consistency, Copywriting, Headlines, Liking, negotiation, NLP, persuasion, Podcasts, Reciprocation, Sales, Social Proof, Storytelling

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On this episode, we’ll discuss the mindset and buying patterns of the wealthy, and how to attract these affluent customers & clients for life. During our discussion, we’ll be referencing this article by Steve Olenski on Marketing To The Ultra Affluent: 5 Essential Tips.

192: Discussing the Power of Direct Mail in the Age of Digital Media – Interview with David Collins

Branding, Commitment and Consistency, Copywriting, Headlines, Liking, negotiation, NLP, persuasion, Podcasts, Social Proof, Storytelling

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This week David Collins joins us on the show. He is the Founder and President of Real Estate Marketing, Inc.(REM). His Direct Mail Marketing Campaigns have lead to more than 10 BILLION DOLLARS in sales for his clients!

He’s a dynamic entrepreneur who has advised some of the largest real estate companies in the world on market share domination.

191: 3 Persuasion Principles from Sun Tzu’s “Art of War”

Branding, Commitment and Consistency, Copywriting, Headlines, Liking, negotiation, NLP, persuasion, Podcasts, Sales, Social Proof, Storytelling

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On this episode, we’ll be discussing 3 Persuasion Principles right out of Sun Tzu’s classic “The Art of War”; plus a host of other topics on direct marketing and persuasion.

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