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On this episode, we’ll cover a flight of persuasion topics that range from RFK Jr’s speech to werewolves, manipulation, nostalgia, and also how negative advertising can work in your favor.
366: We Explore the 48 Laws of Power (and Persuasion)
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On this episode, we’ll be diving into Robert Greene’s bestselling book “The 48 Laws of Power”. This compelling book delves into the dynamics of power and influence in various aspects of life. You can grab a copy at https://amzn.to/4dNqFcU.
365: Unconventional Email Design Approaches that Work Every Time
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On this episode, Carolyn Beaudoin joins us on the podcast. Carolyn is a seasoned copywriter and conversion rate optimizer. Working freelance, agency-side, and in-house, she’s worked with some of the fastest-growing brands on the planet, including LaunchDarkly, Resident Home, Glowforge, Nextiva, and Shopify Plus.
Now, Carolyn is the co-founder and Head of Creative Strategy at Boxcar Agency—the boutique conversion copywriting agency that helps founder-led B2B startups and scaleups turn their websites and email marketing into reliable revenue-generating machines.
Also, if you want to understand the psychology behind successful copy and get actionable tips to boost your conversions, check out her weekly newsletter at https://whywordswin.com/.
364: Pinball Persuasion: How to Attract Customers and Keep Them Talking About You
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David Dutton joins us again this week to talk about how to keep customers in your pinball machine.
363: How He Increased Business by $170K in 6 Months – Interview with David Dutton
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On this episode, we welcome serial entrepreneur and investor David Dutton back to the show. Dave will share some real-world, no-BS strategies on how he recently helped grow a local client’s businesses by $170K in just 6 months using education marketing.
362: Proven Psychological Principles to Give Your Audience the Right Offer, at the Right Time
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On this episode, we interview Nicki Krawczyk – a 20-year copywriting and marketing veteran who has written for multi-billion-dollar companies (including Hasbro, Adidas, TripAdvisor, T.J.Maxx, Keurig, and more), solopreneurs, and every size business in between.
Nicki is also the author of Copywriting Strategies: A No-Nonsense Guide to Writing Persuasive Copy for Your Business. You can learn more about her Circuit Sales System training course by visiting https://circuitsalessystem.com.
