Persuasion by the Pint

Discussing the Art of Persuasion...and Craft Beer

Reciprocation

Episode 41: How to Use Powerful NLP Strategies to Predict Buying Behavior and Close More Sales – Interview with Spike Spencer

Headlines, Liking, negotiation, NLP, persuasion, Podcasts, Reciprocation, Social Proof, Uncategorized

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This week, we welcome guest expert Spike Spencer on the show to share a pint, and discuss NLP, otherwise know as Neuro-Linguistic Programming.

Spike is an internationally recognized, award winning voice actor and speaker, and the world’s #1 Master Trainer on Relationship Sales Dynamics™ – skyrocketing success in business and dating/relationships at the same time up to 300%. He is an author, certified NLP coach, and a certified and licensed level 4 B.A.N.K.™ Trainer. 

In the business world, Spike brings insights from over 20 years in the real estate investment world. He has flipped, wholesaled, and managed millions of dollars worth of single family and multi family apartments. Using the Clear-Connect-Close strategies of his Relationship Sales Dynamics™ training, he helps entrepreneurs become more successful from the inside out.

Spike has written for Neil Strauss, Men’s Health, Your Tango, Singles Warehouse UK (Dating Expert), DatingAdvice.com, Carlos Xuma, and more. Through his fun dating/relationships website, www.DontKillYourDate.com, Spike is helping guys become better MEN, constantly improving themselves, and communicating with women; utilizing cooking, food, travel, humor, and adventure as the medium. You can find more about Spike, by visiting his website at www.SpikeSpencer.com.

On this episode, we’ll be enjoying a Wake Up Dead Nitro Imperial Stout from Left Hand Brewing Company. This beer has a creamy smooth taste, with an aroma of espresso beans, roasted malt and just the right amount of carbonation. Spike is joining us with his own beverage today – a smooth glass of Poitin, otherwise known as “Irish Moonshine”.

Enjoy the episode and Cheers!

Episode 39: A Flight of Persuasion & Influence – On Location from The Casual Pint

Headlines, negotiation, persuasion, Podcasts, Reciprocation, Social Proof, Storytelling, Uncategorized

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On this week’s episode, we go on location to The Casual Pint right here in West Knoxville. This makes the first episode we’ve recorded from a remote location. Spring weather and sunshine have finally arrived so we plan on doing more of these through the spring and summer. For recording episodes away from the studio, we’re using the Zoom H6 Recorder and lapel mics along with the Mevo plus camera for live streaming.

Some of the topics for today’s show include:

  • Verizon’s use of storytelling.
  • How to get a meeting with anyone (including the CEO of a very large company).
  • How customer service is being used to persuade you to buy more.
  • Google Ads – How retargeting and geo-targeting are influencing customers.

We’ll also be working our way through a flight of dark beers. Beer flights are small servings of various beers. They usually come in 4-8 varieties depending on the Brewpub. You’ll normally receive a small 3 – 5 oz. glass of each beer you’d like to try on a wooden board, called a Beer Flight Paddle. Our beer flight this week includes a series of dark brews:

Our favorites were the two Highland brewing stouts. If you want to find out more about their brewing co. you can visit them at https://highlandbrewing.com.

Hope you enjoy the episode & cheers!

Episode 38: How to Create Powerful Proposals That Win More Business – Interview with Reuben Swartz

Commitment and Consistency, negotiation, persuasion, Podcasts, Reciprocation, Social Proof

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This week, Reuben Swartz joins us on the show to discuss how to create compelling, persuasive proposals using the power of storytelling. Reuben is the founder of Mimiran (pronounced MIM-er-an), the CRM for people who love serving clients and want more but hate selling.

He also hosts his own podcast as the Chief Nerd of the Sales for Nerds podcast.

This is the kind of podcast we can get behind, because Reuben brings a bottle of wine to drink with his guests, and they talk about sales and marketing. On today’s episode, Reuben brings a nice brew; an all year beer from Oasis Brewing Co in Austin Texas.

Aside from drinking, something else that ties our podcasts together is a belief in storytelling, and one of Reuben’s mantras is “a proposal is a story, not a brochure.”

Also for our listeners, Reuben has created a discount code for his proposals course. After you’ve listened to this episode, and want to know more about creating winning proposals for your clients, you can find it at:
http://persuasionbythepint.com/proposals.

Episode 29: Trump’s SOTU Address and the Art of Persuasion

Commitment and Consistency, Liking, persuasion, Podcasts, Reciprocation, Social Proof, Storytelling

Podcast: Play in new window | Download

On this episode, we’ll be discussing the SOTU address and how Trump used the art of persuasion and influence to win higher approval rating numbers afterward. One of the books we often reference when we discuss Trump is Scott Adam’s book Win Bigly. If you want an in-depth look at Trump’s mastery of influence, you should add this book to your reading list for sure.

Featured Beer

Our beer for this episode is the Boundary Tree ale from the Blackberry Farm Brewery. This ale pours a hazy orange-amber color with a thick, white head. It holds a medium sweet flavor, but lightly bitter on the finish. It’s a good beer if you’re a fan of Belgian ales.

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