Persuasion by the Pint

Discussing the Art of Persuasion...and Craft Beer

Reciprocation

Episode 114: How to Market Your Business During a Pandemic

Branding, Copywriting, Headlines, negotiation, NLP, persuasion, Podcasts, Reciprocation, Sales, Social Proof, Storytelling, Uncategorized

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This week, we welcome back Dr. Michelle Mazur for a discussion on how to to change your marketing message during times like this. The world is in a stressful place right now with the topic of the coronavirus and its impact getting much of the attention. If your marketing stays the same, you’re in for a world of hurt. Michelle will be sharing some ways to pivot your message and your offer.

Featured Beer

On this episode, I’m having a Gaelic Ale from Highland Brewing Company. It’s a deep amber-colored American ale featuring a rich malty body. Not my favorite from Highland.  It has a bit of a watery finish, with medium body and carbonation.

Sean is having a Not Your Father’s Root Beer; a 5.9% ABV craft beer for those who don’t typically drink beer but crave something unique.

Episode 113: Travel and Persuasion

Branding, Commitment and Consistency, Copywriting, Headlines, NLP, persuasion, Podcasts, Reciprocation, Storytelling

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On this episode, Brennan Hopkins joins us to discuss how traveling the world makes you more persuasive when it comes to writing sales copy. Of course, most people are keeping their world travel at a halt during these times.

When the world isn’t dealing with a major pandemic, Brennan likes to travel to other countries and learn and experience their cultures. This offers him a great perspective when it comes to writing sales copy and also provides him with a wealth of stories to include in work.

You can learn more about Brennan by visiting https://www.brennanwhopkins.com.

Featured Beer

On this episode, I’m having a Purple Haze from Abita Brewing.  It’s a lager brewed with real raspberries, pilsner, and Vanguard hops. I’m not always a fan of fruity beers, but this one is quite good.

Sean is having a Deschutz Black Butte Porter. This beer offers notes of rich chocolate and coffee, a luscious creaminess and a roasted finish.

Episode 112: How to Build an Experience Business

Branding, negotiation, NLP, persuasion, Podcasts, Reciprocation, Storytelling

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On this episode, we’ll be discussing how successful companies today are providing experiences and how this will continue to be the case as we navigate through the COVID-19 pandemic.

Featured Beer

On this episode, I’m having a Macchiato Espresso Milk Stout from Abita Brewing Co.  It makes a good first impression with a strong coffee aroma and a taste of dark roasted malt and a subtle milky sweetness.

Sean is having a Blue Moon Iced Coffee Blond. It’s a wheat ale with bright coffee aroma and mild malt sweetness for a balanced taste and clean finish.

Episode 110: Facebook Messenger Changes and The Future of Chat Marketing

Branding, Commitment and Consistency, Copywriting, persuasion, Podcasts, Reciprocation, Sales, Social Proof, Storytelling

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This week Sean and I welcome Mary Kathryn Johnson on the show to discuss the new rule changes with FB Messenger (March 4th) and whether marketers should be concerned.

Nicknamed #ChatBotMom, Mary Kathryn Johnson has created online success since 2003. A fall while pregnant with her second son landed her with two broken legs, her first book, and her first business.

She is now using that 17 years of roller-coaster family and business success to help entrepreneurs abandon their low-converting marketing funnels for the conversational engagement of Messenger Funnels.

Mary and her team at Messenger Funnels help their clients augment falling email funnels with Messenger Funnels, which provide higher conversion for webinars, course launches, e-commerce, value ladders, book launches, coaching practices, and mastermind groups.

You can learn more about her company by visiting https://messengerfunnels.com.

Episode 109: The World’s First Advertising Man

Branding, Commitment and Consistency, Headlines, persuasion, Podcasts, Reciprocation, Social Proof, Storytelling, Uncategorized

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On this episode, we’ll be discussing a little known book written by famous advertising legend Bruce Barton back in 1925 called The Man Nobody Knows. In it, he depicts Jesus Christ as a man’s man; not the meek, effeminate figure many of us have learned about in Sunday School.

Barton described Christ as the world’s first advertising man, whose parables sparkled as models for modern jingle writers.

We’ll be discussing why this book is so important in understanding influence and persuasion.

Featured Beer

On this episode, I’ll be having a Wells Banana Bread Beer. This dark golden colored ale has a malty aroma that is complemented by the gentle nose of banana. While not a beer I’d pick on a regular basis, I was pleasantly surprised by the flavor of this beer. It offers a crispness, that balances its aroma perfectly.

Sean is having a Full Grown Man from Tupps Brewery. This robust stout is brewed with yuge amounts of dark roasted malts. It pours with a nice medium brown head that lingers well after it hits the glass.

Episode 108: How He Grew a Security Business to $14 Million a Year Using Direct Mail

Branding, Commitment and Consistency, Copywriting, Headlines, NLP, persuasion, Podcasts, Reciprocation, Sales, Storytelling, Uncategorized

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On this episode, we welcome Joe Ferdinando, founder of Building Security Services in New Jersey. Joe will be sharing how he used “lumpy mail” to help him grow his security guard company to a $14 million a year business.

In 1982, Joe founded Building Security Services, Inc. after already running a successful commercial janitorial company. Starting with his existing, loyal customer base, he grew his company to provide premium security services in New Jersey and New York.

Joe will be sharing some great stories and important lessons on not only growing a multi-million dollar business with direct mail but also establishing a track record of long term success.

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