Persuasion by the Pint

Discussing the Art of Persuasion...and Craft Beer

Reciprocation

253: The Biggest Marketing Takeaways From Super Bowl LVI Commercials

Branding, Commitment and Consistency, Copywriting, Headlines, Liking, negotiation, NLP, persuasion, Podcasts, Reciprocation, Sales, Social Proof, Storytelling

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This week we welcome Veronica Thomas on the show to discuss this year’s Super Bowl commercials and some advertising lessons we can learn from them. 

Veronica holds a Ph.D. from Kent State University and is an Associate Professor at Old Dominion University. Her expertise is in the area of consumer psychology, and her research focuses on social influence in the context of consumer-brand relationships and advertising. 

Dr. Thomas has received national media coverage for her expertise in outlets such as MarketWatch, Forbes, and Cosmopolitan.

You can learn more about her by visiting https://www.veronicalthomas.com/.

252: Persuasion in One Sentence – 27 Words That Make the World Do Your Bidding

Branding, Commitment and Consistency, Copywriting, Headlines, Liking, negotiation, NLP, persuasion, Podcasts, Reciprocation, Sales, Social Proof, Storytelling, Uncategorized

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On this episode, we’ll be discussing the one sentence that summarizes all persuasion.

If this one sentence is understood and used in your sales presentations, copywriting, and negotiations, the world will do your bidding. If you want to learn this sentence, you’ll need to listen to this episode or get Blair Warren’s book The One Sentence Persuasion Course.

251: Persuasion and The Big Power of Tiny Connections 

Branding, Commitment and Consistency, Copywriting, Headlines, Liking, negotiation, NLP, persuasion, Podcasts, Reciprocation, Sales, Social Proof, Storytelling, Uncategorized

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This week we welcome Jen Nash on the show. She’s the author of the brand new book The Big Power of Tiny Connections. We’ll be discussing how small interactions can spark huge outcomes. 

Jen is an executive coach whose primary goal is to help people and companies add more meaning to their lives through personal connection and personalization. She’s successfully launched executive courses designed for marketability and is constantly conducting presentations to not only companies but also schools and universities about the goal of connection.

248: The Art of Persuasive Packaging – How Visual Identity Persuades Consumers

Branding, Commitment and Consistency, Copywriting, Headlines, Liking, negotiation, NLP, persuasion, Podcasts, Reciprocation, Sales, Social Proof, Storytelling

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The Art of Persuasive Packaging – How Visual Identity, Packaging, and Labeling Persuade Consumers. This week, we talk with Jason Therrien and Joe Cola of thunder::tech, a marketing agency that works with breweries on their branding and packaging.

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