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AI is now changing how content is discovered and presented through AI platforms and AI-powered search. On this episode, copywriter Scott McKelvey joins us to talk about writing content to show up in AI-generated answers, summaries, and overviews.
You can learn more about Scott and read some of his work by visiting https://www.scottmckelvey.com.
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AI is increasingly adept at persuasion, leveraging personalized messaging and real-time psychological profiling to influence individuals. On this episode, Todd Goodwin, a Board Certified Hypnotist, joins us to discuss how humans could steer AI to manipulate vulnerable (most) people to act against their self-interest.
Todd is among the few hypnotists (only 1 in 500) to earn the title “Board Certified Fellow” from the National Guild of Hypnotists. He is also a Master Practitioner of NLP. He is author of the book Break the Chains of Smoking: How to Escape the Mental and Emotional Prison That Keeps You Addicted. You can learn more about Todd, and even take his survey to see if hypnosis can work for you at https://goodwinhypnosis.com/survey
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On this episode, we’ll wrap up our discussion of the Puppet Masters Bible by Tom Walker. We’ll be discussing the 15 Most Powerful Cognitive Shortcuts in Persuasion. This section alone is worth grabbing the book. You can grab your copy at https://tomwalker.com/persuasion.
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On this episode, we’ll be discussing the book The Puppet Masters Bible by Tom Walker.
Our brain is a predictable machine. It operates on patterns, and you can reprogram them when you know how to disrupt them. That’s where neuroscience-backed manipulation comes in. It’s nothing new, but we’ll be discussing some of our biggest takeaways from reading it. You can grab a copy of this field guide to Everyday Persuasion at https://tomwalker.com/persuasion.
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In this episode, Dave Dutton joins the podcast to talk about marketing and what he would do if he were starting a business today with no money. We also try building an app with A.I.
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On this episode, we’ll discuss a variety of topics, including Hooters’ rebranding, a subtle but clever Mercedes ad, emotional marketing for nonprofits, and how to generate more business for your local restaurant.
