Podcasts

330: A Forgotten Email Technique and The Real Process of Decision-Making

A.I., Branding, Commitment and Consistency, Copywriting, Cults, Headlines, Hypnosis, Liking, negotiation, NLP, persuasion, Podcasts, PR, Reciprocation, Sales, Social Proof, Storytelling

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On this episode, we’ll cover another random flight of topics including a forgotten email technique and how we really make decisions.

329: Persuasion Tactics the Media Uses to Influence You

A.I., Commitment and Consistency, Copywriting, Cults, Headlines, Hypnosis, Liking, NLP, persuasion, Podcasts, Social Proof, Storytelling

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There is no such thing as unbiased news anymore. Every media outlet has an agenda. On this episode, we’ll be diving into some of the persuasion tricks they use to influence us every day.

Will be referencing this article from AllSides.

328: How to Piggy Back Current Events and Boost Your Own PR- Interview with Michelle Love

A.I., Branding, Commitment and Consistency, Copywriting, Headlines, Liking, negotiation, persuasion, Podcasts, PR, Sales, Social Proof, Storytelling, Uncategorized

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On this episode, we’ll be talking about how to use current events to your advantage and boost your own PR. Michelle Love is our guest. She is the president of ClearVision Strategic Marketing.

327: The Magic of Conversational Storytelling – Interview with David Garfinkel

A.I., Branding, Copywriting, Headlines, Liking, negotiation, NLP, persuasion, Podcasts, Reciprocation, Social Proof, Storytelling

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On this episode, David Garfinkel joins us again to talk about his brand new book The Persuasion Story Code. This book is a fantastic read!

In it, David reveals the types of stories that have proven to make millions of dollars, create important agreements, and even change billions of minds, across a variety of industries and situations.

The hero’s journey type of story has been the go-to template for novels and films. But it’s not always the best template for persuasion stories. We’ll be discussing why on this episode.

You can grab your copy here, and be sure to check out David’s own podcast, Copywriters Podcast at https://copywriterspodcast.com.

326: How Elon Musk Used The Anchoring Effect to Create “Perceived Value”

Branding, Commitment and Consistency, Copywriting, Headlines, Liking, NLP, persuasion, Podcasts, Reciprocation, Sales, Social Proof, Storytelling

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On this episode, we’ll discuss how Elon Musk used the anchoring effect to sell Twitter’s (X) subscription model, and how anchoring is used in pricing every day to create perceived value.