Podcast: Play in new window | Download
On this episode, we’ll be discussing just how much is being spent on 30-second Super Bowl ads; plus we’ll share how viral headlines can be explained in just 3 words.
341: Breakthrough Advertising – How to Borrow Conviction for Your Marketing Copy
Podcast: Play in new window | Download
On this episode, we’ll finish our discussion of Breakthrough Advertising by covering concentration and how to borrow conviction for your marketing.
340: How to Revive Older Products. More Breakthrough Advertising and Craft Beer
Podcast: Play in new window | Download
On this episode, we’ll get into more discussion of the classic book Breakthrough Advertising.
339: Breakthrough Advertising – States of Awareness and Market Soofistikation
Podcast: Play in new window | Download
More Discussion of Breakthrough Advertising and states of awareness. Plus, we’ll share why A.I might soon be closing more business than your average 6 figure sales pro.
338: Breakthrough Advertising & How to Channel the Market Forces Which Control Sales
Podcast: Play in new window | Download
On today’s episode, we welcome Jim McCune of the Craft Beer Marketing Awards at the beginning of the show to talk about their annual awards event. CBMAS is the ultimate platform for honoring outstanding marketing achievements in the global craft beverage industry.
We’ll also be diving into a book discussion on the classic Breakthrough Advertising by Eugene Schwartz. You can get your copy at https://breakthroughadvertisingbook.com.
Jonathan and Sean’s beverage ratings for this episode:
Sean: Fairstate Co-op Favor of the Foxes : Mildly hopped dark lager with coffee and vanilla – 4.7 Pints 🍺🍺🍺🍺
Jonathan: Koko Buni Milk Porter from Creature Comforts : Milk Porter brewed with toasted coconut, cocoa nibs, and coffee – 4.8 Pints 🍺🍺🍺🍺
337: Attention-grabbing Envelopes, Flying Drone Cameras, Craft Beverages and More
Podcast: Play in new window | Download
On this episode, we’ll cover a flight of random topics, including how to get your direct mail piece opened 100% of the time. This envelope strategy comes from one of our previous guests, direct marketing expert Kevin Donlin of https://clientcloningsystems.com.
