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In this episode, Dave Dutton joins the podcast to talk about marketing and what he would do if he were starting a business today with no money. We also try building an app with A.I.
393: Persuasion by the Flight – We discuss Hooters Re-Branding, the Best Mercedes Ad Ever, and More
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On this episode, we’ll discuss a variety of topics, including Hooters’ rebranding, a subtle but clever Mercedes ad, emotional marketing for nonprofits, and how to generate more business for your local restaurant.
392: Simple Words You Can Use to Influence And Persuade: Interview with Len Foster
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On this episode, Len Foster, author of the book WonderWords: Simple Words For Influence And Persuasion. Len is an author and business consultant specialising in customer acquisition and retention through referral marketing and customer experience. Over the years, He’s written and published several successful books, bringing real, hands-on experience to the table. His mission is simple: to help businesses attract clients and turn them into loyal advocates.
391: The Secret Methods Used by Government Intelligence Agencies to Detect Lying
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On this episode, we welcome Gavin Stone, author of the bestselling book How to Tell if Someone is Lying.
Gavin served as a security and intelligence covert specialist. He has over 20 years of applied experience, globally deployed by government organizations such as the British Ministry of Defence, corporations, and ultra-high-net-worth VIPs.
390: What Are the Hidden Risks of Assumptions in Marketing?
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We’ll discuss these hidden risks with Brady Dahmer, author of the new book “Blindspots”.
389: Uncovering the Real Drivers of Choice—biases, heuristics, and social influences
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On this episode, Nika Kabiri joins the show to the real drivers of consumer choice. Nika has spent 25+ studying decision-making, with 15 of those years in consumer insights. She has taught Decision Science at the University of Washington, and her expertise in decision-making has been featured in the Wall Street Journal, the Washington Post, Time, Forbes, Inc., Fast Company, MarketQuest, Gizmodo, and more.
