Persuasion by the Pint

Discussing the Art of Persuasion...and Craft Beer

persuasion

Episode 9: Promises, Claims and Proof – The Key Ingredients of a Well Crafted Sales Presentation

persuasion, Podcasts, Social Proof

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On this episode, we’ll be discussing the topic of claims and proof. Any good sales letter or presentation needs a strong promise backed by solid proof. Sadly, many people neglect backing up their claims when it comes to writing copy or making a sales argument.

On this episode we’ll cover the different ways of proving a claim from Michael Masterson’s book The Architecture of Persuasion, a book we recommend having on your desk to review from time to time.

Some ways to prove a claim include:

  • Using scientific studies
  • Logical arguments
  • Quoting experts or authorities
  • Stating compelling facts
  • Providing testimonials
  • Using analogies or comparisons

We’ll be discussing each of these while enjoying a glass of Suntory Toki, A vivid blend of carefully selected whiskies from the House of Suntory’s globally acclaimed distilleries.

Also, Sean shares his experience with a really cool company called Road ID. These guys provide an amazing customer service experience.

 

Episode 8: The Art of Gaslighting & Psychological Ventriloquism

persuasion, Podcasts

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On this episode, we wrap up our discussion of The Forbidden Keys to Persuasion by discussing gaslighting and psychological ventriloquism. Again, you can find this report by visiting http://www.blairwarren.com/forbidden-keys-to-persuasion.

Gaslighting is simply defined as a tactic that a people use to make their victim question reality in order to gain more influence over that person. We’ll be discussing some of the strategies “gaslighters” use such as repetitive questioning, pointing out the invisible, alluding to the mysterious, revealing the secret thoughts of others, and finally ganging up.

We’ll be discussing this and more as we enjoy our beverage of  the week – Harpoon Dunkin Coffee Porter. This Coffee Porter will be available throughout the fall. At 6 percent,it’s a malty tasting brew with aromas of espresso and dark chocolate. If you’re a coffee drinker, we think you’ll like this brew a lot.

Episode 7 – Discussing the Final Two Hidden Addictions that Leave People Vulnerable to Manipulation

persuasion, Podcasts

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On this week’s episode we discuss the final two addictions that most people are vulnerable to. These come right out of Blair Warren’s The Forbidden Keys to Persuasion.

Our beverage of the week is Dragon’s Milk from New Holland Brewing Co. 

At 6 percent, this is a great tasting beer with hints of bourbon flavor but also very smooth. It has a touch of vanilla sweetness as well as a dry bourbon aftertaste that’s not too strong.

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