Persuasion by the Pint

Discussing the Art of Persuasion...and Craft Beer

persuasion

Episode 99: How to Sell Products or Ideas with Words, Music, Stories, and Symbols

Branding, Commitment and Consistency, Copywriting, NLP, persuasion, Podcasts, Sales, Social Proof, Storytelling

Podcast: Play in new window | Download

On this episode, we’ll be discussing a few books that fall under one theme – how to give better presentations whether they be in-person to a live audience or through videos. The first book we discuss is one I’ve been reading called Live from Cupertino by Michael Hageloh. It’s a fascinating case study of how Apple’s sales operation, built around music, speeches, and storytelling, allowed them to change the world.

One of the best sales presentations Jobs gave was “1000 songs in your pocket”. Jobs had an amazing way of connecting vision to reality for his audience.

The other two books that we discuss briefly are Illuminate and Resonate by Nancy Duarte.

Featured Beer

For today’s show. I’m having a Midnight Summit Milk Stout by Highland Brewing Co. It has a dark body with a 2-inch tan head; has a nice aroma of roasted coffee and dark chocolate. Taste is mostly vanilla and chocolate with a subtle bitter bite of the coffee.

Sean is having a Full Grown Man Child from Tupps Brewery. It’s an easy-drinking breakfast stout with coffee, chocolate, and oats.

Enjoy the episode and cheers!

Episode 98: 4 Key Questions to Ask When Tapping Into the Life of Your Customer

Branding, Commitment and Consistency, Headlines, Liking, negotiation, NLP, persuasion, Podcasts, Social Proof, Storytelling

Podcast: Play in new window | Download

On this episode, we’ll be discussing 4 important questions to ask when tapping in into the life of your customer. We’ll be discussing one of Mazda’s new commercials that takes a unique approach to “storytelling”.

Featured Beer

On this episode, I’m bringing back one of my favorite seasonal brews from Highland Brewing Co. It’s their Thunderstruck Coffee. It’s a seasonal full body porter with hints of chocolate from the chocolate malt and midnight wheat.

Sean is having Chocolate Stout from Karbach Brewing Co. You don’t have to be Willy Wonka or have a Golden Ticket to enjoy this one. It has a smooth taste with notes of chocolate.

Episode 97: How to Win The “Right-Fit Clients” in a Crowded Marketplace

Branding, Copywriting, Headlines, NLP, persuasion, Podcasts, Reciprocation, Sales, Social Proof

Podcast: Play in new window | Download

On today’s episode, we welcome Bill Cates, author of the new book Radical Relevance – Sharpen Your Marketing Message, Cut Through the Noise, Win More Ideal Clients. Bill has been an entrepreneur for almost 40 years. He has started, built, and sold two successful book publishing companies. After the sale of his second publishing company, Bill devoted the last 25 years to the art science of relationship marketing.

He has three books on the topic of referrals: Get More Referrals Now, Don’t Keep Me a Secret, and Beyond Referrals.

As the founder of The Cates Academy for Relationship Marketing – Bill has become widely recognized as an international expert in his ability to help businesses create exponential growth through purposeful word of mouth, strategic networking, referrals, and personal introductions.

On this episode, we’ll be discussing:

  • The difference between Strategic Relevance and Tactical Relevance.
  • The importance of a value positioning statement.
  • How to create a critically compelling message that drives people to take action.
  • And much more!

Enjoy the episode and cheers!

Episode 96: How You Can Create Marketing that Sells in 2020

Branding, Commitment and Consistency, Copywriting, Headlines, Liking, NLP, persuasion, Podcasts, Reciprocation, Sales, Social Proof, Storytelling

Podcast: Play in new window | Download

On this episode, we’ll be discussing some simple ways that create marketing that sells in 2020. The list we’ll be covering comes straight from
Jace Vernon at RED Digital Marketing. You can find it by here.

Featured Beer

On this episode, Sean is enjoying a Shiner Holiday Cheer. This holiday dunkelweizen offers hints of Texas peaches and pecans and is perfect for the holidays.

I’m having a Black IPA called Dark Matter from Blackstone Brewing Co. I’m not an IPA fan but I really liked the taste of this one. Not too bitter and the nutty malt flavors to bring some great balance to this brew.

Enjoy the episode, and have a safe and enjoyable New Year! Cheers!

Episode 95: Why Nostalgia Marketing Works So Well

Branding, Commitment and Consistency, Copywriting, Headlines, negotiation, NLP, persuasion, Podcasts, Social Proof, Storytelling

Podcast: Play in new window | Download

On this episode, we’ll be discussing why “nostalgia marketing” is so effective when it comes to selling to today’s consumers. Brands from all different industries are now experimenting with nostalgia by tapping into positive childhood memories from past decades.

Sean and I will be sharing some examples such as the latest Star Wars movie. We’ll also use some cool examples of companies like ManCrates, that are using rough-looking retro designs to appeal to us guys.

Featured Beer

For this episode, I’m having a Milk Stout from Left Hand Brewing. The aroma is a mix of roast malt and semisweet chocolate. The taste is mostly a semisweet chocolate & roasty bitterness to bring balance. Overall a great milk stout that pairs well with the sweet chocolate brownie I had with it.

Sean is having a Coconut Hiwa Porter from Maui Brewing Co. It’s a robust dark ale with hand-toasted coconut & hints of mocha.


Episode 94: The Hidden Reasons Why People Are Compelled to Buy

Branding, Commitment and Consistency, Copywriting, Headlines, Liking, negotiation, NLP, persuasion, Podcasts, Reciprocation, Sales, Social Proof, Storytelling

Podcast: Play in new window | Download

For this episode, we are pleased to have Nicole Iacovoni join us. Nicole is a financial therapist…but not one of those boring therapists who talk to you as you recline on a couch. She’s all about getting results and empowering working women to create the life of their dreams. She also has a new book coming out next year called Money Therapy.

For our topic, we’ll be discussing the emotional issues related to money, including neuromarketing and consumerism. Specifically, how most of our buying decisions are unconscious, and we rarely know
the real reasons why we’re compelled to buy something.

You can learn more about Nicole and the work she does by visiting https://nicoleiacovoni.com/.

Featured Beer

For this episode, I’m having a Gerst Amber Ale from Yazoo Brewing company. It’s a “clean” beer, with mostly German malts and a hint of flaked maize (everyone knows about flaked maize right?). Unfortunately, the best part of this beer is the old school bottle design.

Sean is having better luck with his beer, a Full Grown Nick. It’s a holiday spiced imperial stout that pours a deep dark brown almost the color of black coffee with a mocha tan colored head. The aroma is of fresh roasted coffee and chocolate with hints of nutmeg and vanilla.



This is our last episode before Christmas, so we’re wishing all of our listeners a very Merry Christmas!

Pin It on Pinterest

Verified by MonsterInsights