Podcast: Play in new window | Download
On this episode, we take a look at a classic ad by Joe Karbo that made a fortune back in the 70’s & 80″s, and ask the question “Would this work today?”
Branding, Commitment and Consistency, Copywriting, Headlines, Liking, negotiation, NLP, persuasion, Podcasts, Reciprocation, Sales, Social Proof, Storytelling
Podcast: Play in new window | Download
On this episode, we take a look at a classic ad by Joe Karbo that made a fortune back in the 70’s & 80″s, and ask the question “Would this work today?”
Branding, Commitment and Consistency, Copywriting, Headlines, Liking, negotiation, NLP, persuasion, Podcasts, Reciprocation, Sales, Social Proof
Podcast: Play in new window | Download
This is the 2nd part of our interview with Jack Turk, “The World’s FASTEST Copywriter” as he shares the quickest, easiest way to write powerful sales copy.
Branding, Commitment and Consistency, Copywriting, Headlines, Liking, negotiation, NLP, persuasion, Podcasts, Reciprocation, Sales, Social Proof, Storytelling
Podcast: Play in new window | Download
This week, Charlie Hernandez CEO of CoderSales joins us to share his story of closing the US Army from a cold call using the persuasive art of storytelling.
Branding, Commitment and Consistency, Copywriting, Headlines, Liking, negotiation, NLP, persuasion, Podcasts, Reciprocation, Sales, Social Proof, Storytelling
Podcast: Play in new window | Download
This week David Dutton joins us on the show to discuss the 6 principles of Influence straight out of Cialdini’s book Influence: The Psychology of Persuasion. David has been an entrepreneur all is life and legend when it comes to marketing.
He’s the co-founder of a company called Replace Your Mortgage and helped grow it into a 7-figure business in just 2 years!
Branding, Commitment and Consistency, Headlines, Liking, negotiation, NLP, persuasion, Podcasts, Sales, Social Proof, Storytelling
Podcast: Play in new window | Download
On this episode, we’ll be discussing some famous ad campaigns that changed the way we buy. These ads were successful in not only changing our purchasing decisions but also the frequency at which we purchased their products as well.
Happy New Year!
Branding, Commitment and Consistency, Copywriting, Headlines, Liking, negotiation, NLP, persuasion, Podcasts, Reciprocation, Sales, Social Proof, Storytelling
Podcast: Play in new window | Download
On this episode, we discuss some Guerilla Marketing lessons from our recent interview with Pete Slosberg.