negotiation

Episode 66: How Marvel Uses The Power of Curiosity to Build a Blockbuster Machine

Branding, Copywriting, Headlines, negotiation, NLP, persuasion, Podcasts

On this week’s episode, Sean and I will be discussing a few different topics, one of which is a recent article from Harvard Business Review on Marvel’s Blockbuster Machine. We’ll specifically be talking about a number of ways Marvel’s builds intrigue in its fan base.

Copywriting Critique

We’ll also be critiquing a recent advertorial in the USA Today which does a great job of repurposing its heartburn/acid reflux remedy as a health & beauty product as well…. but fails to score a win in other areas of the copy.

Beverage of the Week

For this episode, I’m breaking out a show favorite – a Kentucky Bourbon Barrel from Lexington Brewing Co. This beer is aged for up to six weeks in freshly decanted bourbon barrels from some of Kentucky’s finest distilleries.

Beautiful fiery amber-orange color with a creamy head. Aromas are clear and evident. Caramel, toffee, molasses, and slight smoked.

Sean is finishing up his Shiner variety pack with a Kosmos Reserve. This brew was named after founder Kosmos Spoetzl. It’s an all-malt lager that is hopjacked for additional aroma and flavor.

Enjoy the show and cheers!

Episode 61: How JFK’s Famous Speech Persuaded a Nation to Visit the Moon

Headlines, negotiation, NLP, persuasion, Podcasts, Storytelling

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Since it’s the 50th anniversary of the Apollo 11 moon landing, Sean thought it would be a great idea this week to examine John F Kennedy’s “moonshot” speech back in 1961 and how it was instrumental in persuading a nation to embark on such a daunting goal at the time.

Joining us to discuss this speech is Charlie Euchner. Charlie is an author & editor of a dozen books who has taught writing at Yale and directed a think tank at Harvard. He is the author of an upcoming book on Woodrow Wilson and is the creator of The Elements of Writing, a unique system for mastering writing by taking the tedium out of writing & tapping into your passions and interests.

You can learn more by visiting https://theelementsofwriting.com.

Beverage of the week

On this episode, I’m enjoying a gluten-free beer called Daura. This is by far the best gluten-free beer I’ve ever had, and I think I’ve tried them all. Daura was launched in 2006 and since then, has won many prestigious international awards as the best gluten-free beer.

Sean, on the other hand, is enjoying a nice Pilsner Urquell from the Czech Republic. It’s the world’s first pale lager, and its popularity meant it was copied and named pils, pilsner or pilsener.

Gear of the Week

At the beginning of the show, I’ll be sharing my thoughts on a brand new piece of equipment for creating an amazing podcast show. It’s called the Rode RodeCaster Pro Podcast Production Studio from Sweetwater.

This standalone mixer gives you the ability to record right out of the box with no connection cables needed to hook to your computer. You can Bluetooth connect right to your phone for phone interviews! It offers some incredible sound also with eight programmable pads for introducing sound effects, jingles, applause, and commercials.

Episode 54: One of the Most Important Books for Writing Persuasive Copy

Branding, Copywriting, Headlines, negotiation, NLP, persuasion, Podcasts, Social Proof

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On today’s episode, we’ll be back in studio discussing a crucial book anyone working in the world of direct sales needs to have on their bookshelf. It’s a book that copywriters & marketers refer back to time and time again whenever they get stuck with writing a promotion. Sean has gone back to this classic more than any other book as a reference when writing sales copy.

The book is Olgilvy on Advertising and after 30 years it’s still an indispensable guide on all aspects of advertising from the man Time magazine called “the most sought after wizard in the business”.

Featured Beer

On today’s show, we’ll be enjoying a NutterCup Chocolate Peanut Butter Porter from Brew Link Brewing Co. We’re sorry to say that many peanuts were drowned in the process of making this well balanced, full-bodied porter.. but it was worth the sacrifice. It has an aroma of a Reese’s peanut butter cup and the taste is ohhhh so good! Cheers!

Episode 47: How They Launched a Succesful Craft Brewing Company From Their Garage – Interview with Jake Rouse

negotiation, persuasion, Podcasts, Reciprocation, Storytelling

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On this episode, we are pleased to have Jake Rouse from Braxton Brewing Co. on the show. We really love stories like this and were happy to have Jake join us to share this one.

Braxton Brewing was started right out of a family garage and has grown into THE must have craft beer in the Midwest…. all from an entrepreneurial obsession and a passion for brewing good beer.

Jake is the CEO of Braxton Brewing and is fired up about reinventing the Taproom, by introducing new and unique ways to enhance the beer drinking experience. After studying entrepreneurship at Indiana University, he’s spent the past 4 years at ExactTarget and Salesforce.com developing Strategic Alliances with companies like Adobe, Microsoft, SAP, and Oracle in an effort to help brands better connect with their customers through digital channels.

Jake will spend some time with us talking about how they’ve grown their brand throughout North America with a focus on quality, branding, persuasion, and attention to detail.