Persuasion by the Pint

Discussing the Art of Persuasion...and Craft Beer

negotiation

Episode 95: Why Nostalgia Marketing Works So Well

Branding, Commitment and Consistency, Copywriting, Headlines, negotiation, NLP, persuasion, Podcasts, Social Proof, Storytelling

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On this episode, we’ll be discussing why “nostalgia marketing” is so effective when it comes to selling to today’s consumers. Brands from all different industries are now experimenting with nostalgia by tapping into positive childhood memories from past decades.

Sean and I will be sharing some examples such as the latest Star Wars movie. We’ll also use some cool examples of companies like ManCrates, that are using rough-looking retro designs to appeal to us guys.

Featured Beer

For this episode, I’m having a Milk Stout from Left Hand Brewing. The aroma is a mix of roast malt and semisweet chocolate. The taste is mostly a semisweet chocolate & roasty bitterness to bring balance. Overall a great milk stout that pairs well with the sweet chocolate brownie I had with it.

Sean is having a Coconut Hiwa Porter from Maui Brewing Co. It’s a robust dark ale with hand-toasted coconut & hints of mocha.


Episode 94: The Hidden Reasons Why People Are Compelled to Buy

Branding, Commitment and Consistency, Copywriting, Headlines, Liking, negotiation, NLP, persuasion, Podcasts, Reciprocation, Sales, Social Proof, Storytelling

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For this episode, we are pleased to have Nicole Iacovoni join us. Nicole is a financial therapist…but not one of those boring therapists who talk to you as you recline on a couch. She’s all about getting results and empowering working women to create the life of their dreams. She also has a new book coming out next year called Money Therapy.

For our topic, we’ll be discussing the emotional issues related to money, including neuromarketing and consumerism. Specifically, how most of our buying decisions are unconscious, and we rarely know
the real reasons why we’re compelled to buy something.

You can learn more about Nicole and the work she does by visiting https://nicoleiacovoni.com/.

Featured Beer

For this episode, I’m having a Gerst Amber Ale from Yazoo Brewing company. It’s a “clean” beer, with mostly German malts and a hint of flaked maize (everyone knows about flaked maize right?). Unfortunately, the best part of this beer is the old school bottle design.

Sean is having better luck with his beer, a Full Grown Nick. It’s a holiday spiced imperial stout that pours a deep dark brown almost the color of black coffee with a mocha tan colored head. The aroma is of fresh roasted coffee and chocolate with hints of nutmeg and vanilla.



This is our last episode before Christmas, so we’re wishing all of our listeners a very Merry Christmas!

Episode 92: Movies & the Art of Persuasion

Branding, Commitment and Consistency, Copywriting, Headlines, negotiation, NLP, persuasion, Podcasts, Reciprocation, Sales, Social Proof, Storytelling

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On this episode, we’ll be discussing some of our favorite movies that come to mind when discussing powerful lessons on persuasion. There are a ton of movies we could discuss but there are a few that stand out more than others.

Here are a few that we’ll be discussing:

  • Glengarry Glen Ross
  • A Few Good Men
  • The Founder
  • Inception

Featured Beer

On this episode, I’ll be having an Abita Christmas Ale. It’s a brown ale that is brewed with six types of malted barley and fermented with American Ale yeast. This brew is fitting for the cooler weather and holiday season. 

Sean is having a seasonal coffee porter from Real Ale Brewing Co. Pours with almost no head. Dark brown with a sweet, hoppy taste. Overall, a good porter.

Episode 91: 5 Old School Persuasion Techniques That Still Matter in the Age of Digital Marketing

Branding, Commitment and Consistency, Headlines, negotiation, NLP, persuasion, Podcasts, Reciprocation, Sales, Social Proof, Storytelling

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On today’s episode, we’ll be sharing 5 old school persuasion techniques that still work in today’s digital marketing age.

Featured Beer

I’m having a delicious Leinenkugel’s® Snowdrift Vanilla Porter. It’s a smooth fuller-bodied brew with hints of cocoa, coffee and caramel brought out by roasted malts, aged on real vanilla. This is a great seasonal beer to enjoy on those cold winter nights by the fire.

Sean is having a Sixth Glass Quadrupel Ale from Boulevard Brewing Company. His rating is not as favorable as mine.

Episode 85: How to Become a Better Storyteller – Interview with Kim Plyler

Branding, Commitment and Consistency, Headlines, Liking, negotiation, NLP, persuasion, Podcasts, Storytelling

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On this episode, we welcome Kim I. Plyler on the show to discuss how to master your own story and influence others. Kim is the CEO of SahlComm and the author of “Master Your Story, It Matters!”.

She uses her platform to make sure everyone’s story can be heard. She believes that everyone has a story and through those stories, we can help change the world. You just need to be comfortable in your vulnerabilities, and craft the skills needed to reach others.

Kim is a storyteller at heart, from her education in theatre to her speech writing for admirals in the United States Navy, she has traveled the world and heard stories from all different cultures. 

On today’s show, we’ll be discussing how to become a better storyteller by tapping into your own personal experiences and using those to help others.

You can learn more about Kim by visiting http://kimiplyler.com/ and also http://mysmatters.com/.

Featured Beers

On this episode, I’ll be having a Dragon’s Milk from New Holland Brewing Co. At 11% ABV is a great tasting beer with hints of bourbon flavor and a touch of vanilla sweetness.

Sean is having a St. Arnold Octoberfest. It’s a full-bodied, malty, slightly sweet beer celebrating the Autumn harvest. This rich beer has a round malt flavor perfect for a cool fall evening.

Episode 82: How to Persuade By Digging Deeper With the Right Questions

Branding, Commitment and Consistency, negotiation, NLP, persuasion, Podcasts, Reciprocation, Social Proof, Storytelling

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On this episode, we’ll be discussing a number of topics, one of which is digging deeper to persuade more. For this topic, I share a sales story and reference one of my all-time favorite sales books, The Ultimate Sales Machine by Chet Holmes.

Sean will be referencing an interesting Rutgers study on paralinguistics and persuasion. We’ll discuss the evidence in this article that shows how a person says something, especially if it works to make them appear more confident, may make their words more persuasive.

Featured Beer

For this episode, I’m having a Thunderstruck Coffee Porter from Highland Brewing Company. It’s a seasonal full body porter with hints of chocolate from the chocolate malt and midnight wheat.

Sean is having a past favorite, the Convict Hill Oatmeal Stout.

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