Persuasion by the Pint

Discussing the Art of Persuasion...and Craft Beer

negotiation

141: We Talk Framing, Hypnosis, Dark Persuasion, and More

Copywriting, Headlines, negotiation, NLP, persuasion, Podcasts, Social Proof, Storytelling

Podcast: Play in new window | Download

On this episode, we cover a “flight of persuasion topics”. Sean will share some recent mail pieces he received and some takeaway lessons on personalization and packaging.

We’ll also be discussing a recent video he shared in our FB group and some age-old persuasion tactics that are being used against us during this pandemic. The author, Dr. Vernon Coleman, explains how governments have used mind control techniques to manipulate us during this alleged crisis.

You can watch the entire video here.

140: The Four Levels of Influencing People – Interview with Tim David

Branding, Commitment and Consistency, Copywriting, Headlines, Liking, negotiation, NLP, persuasion, Podcasts, Social Proof, Storytelling

Podcast: Play in new window | Download

On this episode, Tim David joins us to discuss his most recent book FLIP – The Four Levels of Influencing People. Tim is also the author of Magic Words – The Science and Secrets Behind Seven Words that Motivate, Engage, and Influence. He’s an ex-professional magician, who now teaches leaders and sales professionals the magic of words at work and in life.

His work has been profiled in thousands of media outlets including Forbes, New York Times, Inc. Magazine, Chicago Tribune, the Today Show, Investor’s Business Daily, Harvard Business Review, New York Magazine, World Magazine, Huffington Post, and he’s also a columnist for PsychologyToday.com.

You can learn more about Tim by visiting https://www.timdavidspeaks.com.

139: We Talk Personal Branding and Persuasion with Tim Davis

Branding, Copywriting, negotiation, NLP, persuasion, Podcasts

Podcast: Play in new window | Download

On this episode, Tim Davis joins us to talk about personal branding, persuasion, and how to set yourself apart from the competition in any industry. Tim is a speaker, marketing consultant & business coach, and currently the National Sales Coach for Movement Mortgage.

137: How to Persuade the Area of the Brain Responsible for 95% of All Buying Decisions – Interview with Felix Cao

Branding, Commitment and Consistency, Copywriting, negotiation, NLP, persuasion, Podcasts, Reciprocation, Social Proof, Storytelling

Podcast: Play in new window | Download

This week, welcome neuromarketing expert Felix Cao on the show to discuss a fascinating topic – how most buying decisions are made in the brain.

Felix is the founder of Happy Buying Brain and has been featured in top media outlets, such as The Huffington Post and Adweek. He has over 15 years of experience in marketing and business, most of which have been in the tech space.

With a background in biological science, psychology, and marketing, he teaches actionable and business transforming strategies that speak to the primal part of the your customers brains; this ensures they buy from you instead of from your competitors!

We recommend you checking out Felix’s latest blog on why entrepreneurs should create marketing messages that associates your brand with “Tend and Befriend” type of emotions.

You can read it at https://www.happybuyingbrain.com/uncategorized/neuromarketing-blog-oxytocin-the-love-or-hate-neurotrasmitter/.

Our Show Sponsor

126: How to Become a More Persuasive Writer Using Cognitive Ease

Branding, Headlines, Liking, negotiation, NLP, persuasion, Podcasts, Sales, Social Proof, Storytelling

Podcast: Play in new window | Download

On this episode, we’ll be discussing how cognitive ease is used in marketing and how you can use it to become a more persuasive writer. We’ll continue sharing some insights from the book Thinking Fast and Slow.

Cognitive Ease is based on the notion that our brains want to make easy decisions. If a decision is easy for us to make, we are happy to go along with our gut instinct.

The author, psychologist Daniel Kahneman explains that the human brain thinks in two different systems. A System 1, and a System 2.

System 1 has to do with everyday thinking that takes place automatically and is characterized by quick decisions, emotionality, and the unconscious mind. System 2 tends to require more effort for the brain and is characterized by logic, calculation, and the conscious mind.

We’ll be discussing how marketers can become more persuasive using strategic methods of cognitive ease to target System 1.

Featured Beers

On this episode, I’m having a Mas Agave from Founders. It pains me to say this is the worst stout I’ve ever tasted from Founders. It’s a 10% ABV imperial gose brewed with agave, lime, and sea salt and then aged it in tequila barrels. This one is way too tart for my liking. The lime is strong and reminds of the taste in my mouth after a shot of 1800. I gave it a 1-pint rating. 🍺

Sean is having Sisyphus Barleywine Ale from Real Ale Brewing Company. It’s a 10% ABV ale with citrus notes and a healthy portion of hops that are balanced by the rich toffee undertones of malt. Despite the high hops rating (75 IBU) Sean really like this one. He gave it 4.5 pints! 🍺🍺🍺🍺

Pin It on Pinterest

Verified by MonsterInsights