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This week we welcome Jared Tendler, author of the Mental Game of Poker to discuss behavioral psychology and the mental game of trading and poker.
245: Creating a Winning PR Strategy – Interview with Eric Yaverbaum
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This week Eric Yaverbaum joins us on the show to discuss his career in PR and how public relations has changed in today’s polarized world. Eric is the CEO of Ericho Communications with over 40 years of experience in communications, media, and public relations.
Eric is also a bestselling author who literally wrote the book on public relations – the industry-standard bestseller, Public Relations for Dummies – as well as six other titles including Leadership Secrets of the World’s Most Successful CEOs (with over a million copies sold). He is a regular TV pundit, and his expert commentary has been featured in Forbes, Entrepreneur, The Washington Post, The New York Times, HuffPost, CNBC, MSNBC, Fox Business, Inc., and PR Week, among others.
You can learn more by visiting https://www.ericyaverbaum.com/about.
244: 4 Marketing Takeaway Lessons From the Great John Madden
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On this last episode of 2021, we welcome a friend and guest Scott Smith of World Touch Company to join us as we discuss a few different topics. We’ll cover some marketing lessons from the great John Madden who passed away this week at the age of 85. We reference an article by Bill Mueller of the Story Sales Machine. Bill has been a guest on our show in the past.
We’ll also share some takeaways from marketing legend Jay Abraham as well. You can access his 502 real world marketing case studies at https://www.abraham.com/topic/client-success-stories-2.
243: Making Irresistible Offers Plus Marketing Lessons from Spiderman and Buc-ee’s
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On this episode, we’ll cover a random flight of marketing and persuasion topics including some takeaways from the book $100M Offers: How to Make Offers So Good People Feel Stupid Saying No.
We’ll also discuss a marketing takeaway from the latest Spiderman: No Way Home movie; Plus a lesson from Buc-ee’s and the “irresistible” reason people have to stop at their stores during their holiday travel.
242: 5 Universal Elements of Persuasion That Form the Foundation of Copy That Sells
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On today’s episode, we welcome back legendary copywriter Bob Bly to discuss his brand new book The AXIOMS of Copywriting: The 5 Universal Elements That Form the Foundation of Advertising Copy That Works.
Bob is a professional writer, speaker, and marketing consultant with over 3 decades of experience in business-to-business, high-tech, and direct response marketing. He became a self-made multi-millionaire while still in his 30s.
He’s has authored over 100 books on topics related to writing, direct response marketing, and copywriting (including one of our all-time favorites the Copywriters Handbook)
You can learn more about Bob and sign up for his newsletter (I highly recommend it) by visiting https://bly.com.
To all of our listeners, have a Merry Christmas!
241: Pinterest Predictions for 2022 & Direct Mail Ideas for B2B Prospects Who Don’t Respond
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On this episode, we’ll be discussing Pinterest Predictions for 2022 and some direct mail marketing lessons for pattern interruption.
