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On this episode, we’ll be discussing ideas for building personality into your sales copy. We’ll also be sharing a takeaway lesson on using scarcity in your marketing.
257: A Little Known Secret Ikea Uses to Trick You into Buying More Stuff, Plus How to Sell with Stories
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On this episode, we’ll be discussing a “flight of persuasion” with some topics that include a little-known trick Ikea uses to trick you into buying more stuff at their stores. We’ll be discussing the book Sell with Story and how to use your own stories in face-to-face selling.
256: Mind Hijacking – Copy Techniques That Render Buyers Defenseless
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On this episode, we’ll spend time discussing some copy techniques that will render buyers defenseless. One specific technique is the art of “inventing” – how to create new problems out of thin air. We’ll be referencing these from one of Dan Kennedy’s all-time best copywriting programs.
255: A Proven System for Converting Prospects Into Customers – Interview with Ed Stapleton Jr.
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This week Ed Stapleton Jr. joins us on the podcast. Ed is the president of Clicks Geek, a PPC Agency that works with local businesses helping them get more paying customers & clients.
Ed will be discussing how they market their services to niche industries & their proven system for bringing in more targeted prospects. You can learn more about their agency by visiting https://clicksgeek.com.
254: The Secret to Content Marketing & How to Use it to Sell to Hungry Buyers
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On this episode, we dive into an all-time great book – Launch: How to Quickly Propel Your Business Beyond the Competition. We’ll be discussing some important takeaways from it – most importantly “the secret to creating a good content marketing strategy”.
253: The Biggest Marketing Takeaways From Super Bowl LVI Commercials
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This week we welcome Veronica Thomas on the show to discuss this year’s Super Bowl commercials and some advertising lessons we can learn from them.
Veronica holds a Ph.D. from Kent State University and is an Associate Professor at Old Dominion University. Her expertise is in the area of consumer psychology, and her research focuses on social influence in the context of consumer-brand relationships and advertising.
Dr. Thomas has received national media coverage for her expertise in outlets such as MarketWatch, Forbes, and Cosmopolitan.
You can learn more about her by visiting https://www.veronicalthomas.com/.
