Liking

338: Breakthrough Advertising & How to Channel the Market Forces Which Control Sales

A.I., Branding, Commitment and Consistency, Copywriting, Cults, Headlines, Hypnosis, Liking, negotiation, NLP, persuasion, Podcasts, PR, Reciprocation, Sales, Social Proof, Storytelling

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On today’s episode, we welcome Jim McCune of the Craft Beer Marketing Awards at the beginning of the show to talk about their annual awards event. CBMAS is the ultimate platform for honoring outstanding marketing achievements in the global craft beverage industry.

We’ll also be diving into a book discussion on the classic Breakthrough Advertising by Eugene Schwartz. You can get your copy at https://breakthroughadvertisingbook.com.

Jonathan and Sean’s beverage ratings for this episode:

Sean: Fairstate Co-op Favor of the Foxes : Mildly hopped dark lager with coffee and vanilla – 4.7 Pints 🍺🍺🍺🍺

Jonathan: Koko Buni Milk Porter from Creature Comforts : Milk Porter brewed with toasted coconut, cocoa nibs, and coffee – 4.8 Pints 🍺🍺🍺🍺

337: Attention-grabbing Envelopes, Flying Drone Cameras, Craft Beverages and More

A.I., Branding, Commitment and Consistency, Copywriting, Cults, Headlines, Hypnosis, Liking, negotiation, NLP, persuasion, Podcasts, PR, Reciprocation, Sales, Social Proof, Storytelling, Uncategorized

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On this episode, we’ll cover a flight of random topics, including how to get your direct mail piece opened 100% of the time. This envelope strategy comes from one of our previous guests, direct marketing expert Kevin Donlin of https://clientcloningsystems.com.

336: How To Dominate Your Niche in 2024 Through Book Publishing – Interview with Rob Anspach

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On this episode, Rob Aspach joins us to share his story of going from a small-town carpet cleaner to a digital marketing strategist, author, and speaker.

He is the author of the “Rob Versus” series, where he exposes the shenanigans of scammers, time wasters, fraudsters, fools, and lousy customer service with his sarcastic take on how the world should really work.

Each of his books is jam-packed, full of humorous, laugh-out-loud stories that ultimately teach a valuable lesson. Unfortunately, those in the stories usually find they miscalculated who Rob is and don’t know what to do with his sarcasm, which makes the stories even funnier.

Rob has authored, co-authored, or produced over 40 books. He now helps business professionals all over the globe tell better stories, share their experiences, and grow their audiences.

You can learn more about Rob’s work by visiting https://anspachmedia.com/robanspach.

335: Why Humor Converts and How to Glitter Bomb Your Enemies

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On this episode, we’ll be covering a random flight of topics including:

Humor and Persuasion – how to use humor effectively in marketing.
How to glitter bomb your enemies (or friends).
TikTok just reached 10 billion in consumer spending.

334: How to Make Yourself Instantly Relevant on LinkedIn

A.I., Branding, Commitment and Consistency, Copywriting, Headlines, Liking, negotiation, NLP, persuasion, Podcasts, PR, Sales, Social Proof, Storytelling, Uncategorized

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On this episode, Thomas Helfrich joins us to talk about LinkedIn lead generation. Thomas is the founder and CEO of InstantlyRelevant.com, a company renowned for their innovative marketing services driven by AI, and social media strategy & coaching.

He is the author of the book series “Never Been Promoted” and hosts a podcast of the same name. Known as the “AI Nerd,” he also hosts the AI Nerd YouTube channel, an exhibit of his profound fascination and understanding of AI systems.