Persuasion by the Pint

Discussing the Art of Persuasion...and Craft Beer

Liking

Episode 53: How to Create a Need for Your Product or Service (by Stirring Anxiety and Discontent)

Branding, Copywriting, Headlines, Liking, NLP, persuasion, Podcasts, Social Proof, Storytelling

Podcast: Play in new window | Download

On this episode, we continue recording at BFB (Blackberry Farm Brewery). We’ll be covering a number of topics including:

  • How to Build Familiarity & Consistency Into Your Brand
  • How to Create a Need for Your Product or Service
  • How to Use Nostalgia in Promoting Your Products

One of the books we’ll be referring to in this episode is Robert Greene’s Art of Seduction.

Our beer for this episode is a Biere De Garde (6.5% ABV) from BFB. A French style beer, with light fruit and toasted, nutty malt, with a medium body and toasted, soft finish.

Episode 52: How to Hire The World’s Best Copywriters For Less Than $10

Copywriting, Headlines, Liking, persuasion, Podcasts, Social Proof

Podcast: Play in new window | Download

On today’s episode, we record from the Blackberry Farm Brewery Taproom in Maryville, TN. We’ll be discussing how to hire the best copywriters in the world for under $10, or what Sean calls his “aisle 12 secret”.

Before we get into our show topic, Tim Moore joins us for a few minutes to share some background on Blackberry Farm Brewery. Tim is a brewer and his work at BFB includes packaging, maintaining brewery equipment, and working on experimental beers. After the show, Tim even gave us a tour of the brewery!

For our show topic, we reveal Sean’s “aisle 12 secret” for creating captivating headlines for your copy. We’ll also be discussing some of the 100 greatest headlines ever written. You can find a comprehensive list here. Some of these headlines were written almost a century ago, but they could still be effective in today’s sales copy because they use certain words & phrases that capture our attention like “secret”, “discover” “how to” and “why”. We’ll also be discussing why adding a number to your headline builds curiosity.

We also share some tools you can use for improving your headline like the Emotional Marketing Value Score analyzer. I’ve used this site for years for analyzing email headlines.

Today’s Featured Beers

For today’s brews, we start out with a Leather Britches (5.5 ABV), a dark, rich porter featuring a malty finish and hints of dark fruit and chocolate. We’ll also be trying their Classic Saison farmhouse ale that features authentic Belgian Saison yeast and the finest European two-row malt. You can find a list of BFB’s brews on tap by visiting https://blackberryfarmbrewery.com/taps. Enjoy the show and cheers!

Episode 43: Persuasion and Packaging – How Design Influences Our Decisions

Copywriting, Headlines, Liking, persuasion, Podcasts, Reciprocation, Social Proof, Uncategorized

Podcast: Play in new window | Download

On today’s episode, we’ll be covering a list of different topics including packaging. Sean shares some takeaways from Capitalism.com’s membership platform that includes a box of the month. The time and energy that goes into the box design is crucial for any company selling a high-end product. We’ll be discussing how this is used to keep continuity customers coming back.

Other things we discuss on this week’s episode include:

  • Negotiation strategies when you are in a “war room” environment.
  • Tradeshow takeaways that can help you get land more customers.
  • The cult-like following of Buc-ee’s. Sean brought back some swag from a recent trip to Austin. If you’ve never visited a Buc-ee’s in Texas, you can learn more about the success of their stores here – https://www.businessinsider.com/buc-ees-has-a-cult-following-photos-review-2018-7

Beverage of the Week

Our beverage is a glass of smooth Smoky Mountain King’s Creek Whiskey. Sean picked this up from Total Wine & More. This whiskey is aged in oak barrels and filtered through charcoal chips, which gives it flavors of caramel, oak, and spice. Wine Enthusiast named “Best Buy”.

Episode 41: How to Use Powerful NLP Strategies to Predict Buying Behavior and Close More Sales – Interview with Spike Spencer

Headlines, Liking, negotiation, NLP, persuasion, Podcasts, Reciprocation, Social Proof, Uncategorized

Podcast: Play in new window | Download

This week, we welcome guest expert Spike Spencer on the show to share a pint, and discuss NLP, otherwise know as Neuro-Linguistic Programming.

Spike is an internationally recognized, award winning voice actor and speaker, and the world’s #1 Master Trainer on Relationship Sales Dynamics™ – skyrocketing success in business and dating/relationships at the same time up to 300%. He is an author, certified NLP coach, and a certified and licensed level 4 B.A.N.K.™ Trainer. 

In the business world, Spike brings insights from over 20 years in the real estate investment world. He has flipped, wholesaled, and managed millions of dollars worth of single family and multi family apartments. Using the Clear-Connect-Close strategies of his Relationship Sales Dynamics™ training, he helps entrepreneurs become more successful from the inside out.

Spike has written for Neil Strauss, Men’s Health, Your Tango, Singles Warehouse UK (Dating Expert), DatingAdvice.com, Carlos Xuma, and more. Through his fun dating/relationships website, www.DontKillYourDate.com, Spike is helping guys become better MEN, constantly improving themselves, and communicating with women; utilizing cooking, food, travel, humor, and adventure as the medium. You can find more about Spike, by visiting his website at www.SpikeSpencer.com.

On this episode, we’ll be enjoying a Wake Up Dead Nitro Imperial Stout from Left Hand Brewing Company. This beer has a creamy smooth taste, with an aroma of espresso beans, roasted malt and just the right amount of carbonation. Spike is joining us with his own beverage today – a smooth glass of Poitin, otherwise known as “Irish Moonshine”.

Enjoy the episode and Cheers!

Episode 40: How to Use Geo-Targeting Ads to Persuade Prospects to Do Business With You

Commitment and Consistency, Copywriting, Headlines, Liking, persuasion, Podcasts, Social Proof, Storytelling

Podcast: Play in new window | Download

On this episode, we continue to work through flights of dark beer and some great discussion at our favorite Casual Pint location. Sean will be educating us all on the word of the day – “Chiasmus”; a strange sounding word but when explained, is something we’re all familiar with as it relates to memorable slogans and ads.

The list of topics we’ll be diving into includes:

  • How to use geo-targeting ads to persuade customers at tradeshows and other industry related events.
  • How an inexpensive online tool for mailing greeting cards can land you meetings with VIPs, and that leads to tons of new business.
  • How customer service can be used to persuade you to buy more

As mentioned on the previous episode, our beer flight includes a series of darks:

Hope you enjoy the episode & cheers!

Episode 32: How to Verbally Prove That Your Product or Service Does What it Claims

Copywriting, Headlines, Liking, persuasion, Podcasts, Social Proof, Storytelling

Podcast: Play in new window | Download

On this episode, we’ll be spending some time of the fifth technique of breakthrough copy – Mechanization. As we have been discussing recently, persuasive copy exists in two different places. Part of it is the words on the page, but the most crucial part of the copy takes place in your prospect’s head. This is the series of reactions that your copy elicits in their minds and emotions.

Your copy is feeding your audience ideas, images, and emotions in a very strategic pattern, and they, in turn, are feeding back reactions to those ideas, images, and emotions. Your prospect has a demand for mechanization, or simply “how does it work?” We’ll be discussing how mechanization is used effectively to provide powerful proof of your claims.

We’ll also be discussing the power of personalized handwritten letters in today’s tech world, by sharing some examples of how a personalized touch such as a simple card or letter can win over your prospects. In fact, sending handwritten letters to business leaders & executives helped create a billion-dollar tech firm. You can read about it here.

Featured Beer

Our beer this episode is the New Belgium 1554 dark ale. The taste is a little light for a dark beer. It offers a hint of roasted malt flavor with a slightly dry finish. An ordinary, but not remarkable beer in our opinion.

Pin It on Pinterest

Verified by MonsterInsights