Persuasion by the Pint

Discussing the Art of Persuasion...and Craft Beer

Liking

Episode 85: How to Become a Better Storyteller – Interview with Kim Plyler

Branding, Commitment and Consistency, Headlines, Liking, negotiation, NLP, persuasion, Podcasts, Storytelling

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On this episode, we welcome Kim I. Plyler on the show to discuss how to master your own story and influence others. Kim is the CEO of SahlComm and the author of “Master Your Story, It Matters!”.

She uses her platform to make sure everyone’s story can be heard. She believes that everyone has a story and through those stories, we can help change the world. You just need to be comfortable in your vulnerabilities, and craft the skills needed to reach others.

Kim is a storyteller at heart, from her education in theatre to her speech writing for admirals in the United States Navy, she has traveled the world and heard stories from all different cultures. 

On today’s show, we’ll be discussing how to become a better storyteller by tapping into your own personal experiences and using those to help others.

You can learn more about Kim by visiting http://kimiplyler.com/ and also http://mysmatters.com/.

Featured Beers

On this episode, I’ll be having a Dragon’s Milk from New Holland Brewing Co. At 11% ABV is a great tasting beer with hints of bourbon flavor and a touch of vanilla sweetness.

Sean is having a St. Arnold Octoberfest. It’s a full-bodied, malty, slightly sweet beer celebrating the Autumn harvest. This rich beer has a round malt flavor perfect for a cool fall evening.

Episode 84: Old School Ads That Still Work Today

Branding, Copywriting, Headlines, Liking, NLP, persuasion, Podcasts, Social Proof, Storytelling

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On this episode, Sean and I will be discussing some old school ads that were extremely powerful in their time and could be just as effective in today’s world .. if used the right way.

We’ll be discussing how listeners can take some of these ads and imitate them in their own marketing today.

Featured Beer

On this episode, I’ll be enjoying a Peanut Butter Milk Stout from Tailgate Beer. It pours black, with an aroma of peanut butter, roast coffee, and dark chocolate. This one is a winner!

Sean is having a Funnel Cake Ale. This English-style ale is aged on Madagascar vanilla beans creating craft brew that is reminiscent of our favorite State Fair treat- the Funnel Cake!

Episode 75: How to Craft Stories That Engage and Persuade

Branding, Commitment and Consistency, Liking, NLP, persuasion, Podcasts, Storytelling

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On this episode, we welcome Jared Isham on the show to talk about how their company tells stories through video and audio that resonate with an audience.  He and his wife Jeanna Isham are the founders of Stage Ham Entertainment, where they’ve spent countless hours honing their craft of writing stories, shooting video (motion pictures), editing stories, crafting sounds and writing music.  Their portfolio of documentaries is impressive.

One that specifically caught our eye was Art of the Brew, an in-depth documentary at the art behind craft beer and how it got to where it is today while following the award-winning and stylistically unique brewery Sanctum Brewing Company. If you are a craft beer enthusiast, you definitely want to watch this in-depth look below; and also experience how these documentary-style videos can be used to engage and persuade your audience.

Episode 73: How to Use Humor to Influence Others

Copywriting, Liking, NLP, persuasion, Podcasts, Social Proof, Storytelling, Uncategorized

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This week we welcome Allen Klein on the show to discuss humor and how it can be used effectively to persuade and influence others. Allen is a TEDx speaker and the author of 28 books including the bestseller The Healing Power of Humor. He has successfully taught thousands to find the humor and consolations in everyday life,

Humor is one of the best medicines. It reduces stress, promotes physical healing, is essential for mental health and can add years to your life.

But it’s also extremely effective for speakers, writers, and sales professionals when it comes to persuasion.

On this episode, Allen will share some insights and a simple exercise that will make anyone smile & laugh instantly regardless of the circumstance.

Featured Beer

On this episode, I’ll be enjoying a Founders Underground Mountain Brown. It’s a dark beer with a nice head. The dominant aroma is bourbon and coffee with more subtle hints of vanilla.

Sean is having Shiner he’s been avoiding for some time… until this episode – The Ruby Redbird lager. It’s brewed with genuine Texas Rio Red Grapefruit and ginger. Sean would describe it as fruity, with a little too much bitterness.

Episode 70: How Confusion, Hype and Fear is Being Used to Persuade in the Financial Industry – Interview with RC Peck

Headlines, Liking, NLP, persuasion, Podcasts, Storytelling

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On this episode, we are super pleased to have RC Peck joining us to talk persuasion and how confusion, hype, and fear is being used against us in the financial world.

RC is a friend of Sean’s from the Seattle WA area and founder of Fearless Wealth, a company that educates investors on how to listen to what their money is trying to say to them …without all the angst.

You can learn more about RC by visiting https://www.fearlesswealth.com.

Featured Beer

On this episode, Sean is having a Kilt Lifter Scottish Ale from Four Peaks Brewing Co and I’m having a Blood and Honey from Revolver Brewing. It’s a deep golden ale made with malted two-row barley and wheat. This brew is made with local Texas honey and other spices that bring special flavors to this ale.

Episode 64: The “Anti-Writing Secret” to Becoming a Six-Figure Writer

Branding, Headlines, Liking, NLP, persuasion, Podcasts, Storytelling

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On this episode, we’ll be discussing one of the most important secrets to becoming a more persuasive writer. We reference one of Sean’s most popular articles “The Anti-Writing Secret I Learned on My Way to Becoming a Six-Figure Writer“.

We’ll also be discussing:

  • Why it’s so important as a copywriter, marketer or sales professional to read outside of your comfort zone.
  • Why you should pick up a copy of the National Enquirer the next you’re in the checkout line at your grocery store.
  • The 3 important factors when reading outside of your expertise or industry.

Featured Beverage

For this episode, Sean is enjoying a Shiner Day Quencher. This one is a new choice from the Shiner mixed sixer variety. It’s has a light amber color and a touch of citrus hops in the nose; low bitterness. Finishes crisp. 

I’m having the Turbo Dog dark brown ale from Abita Brewing Co. It’s a super dark ale (looks like a porter) brewed with pale, caramel, and chocolate malts and Willamette hops. It has a roasted coffee and a light chocolate flavor that’s not too sweet. I rank this as one of my favorite brown ales and will definitely have a place on our recommended page.

Enjoy the episode… and cheers!

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