Persuasion by the Pint

Discussing the Art of Persuasion...and Craft Beer

Liking

175: The Psychology Behind Game Design & QAnon

Branding, Commitment and Consistency, Copywriting, Headlines, Liking, negotiation, NLP, persuasion, Podcasts, Reciprocation, Sales, Social Proof, Storytelling

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This week we welcome Jimmy Chebat, CEO and founder of ZIZO Technologies to discuss how gamification works; why it can be so addictive, and also why it’s helpful in motivating today’s workforce.

We’ll also be discussing this recent article by Reed Berkowitz entitled A Game Designer’s Analysis Of QAnon. It’s a fascinating read on how QAnon uses elements of gaming, specially Apophenia to keep followers hooked. Apophenia is the tendency to perceive a connection between unrelated or random objects, ideas, or events.

Jimmy is an enterprising business pioneer, who has developed a digital initiative anticipated to address the paradigm shifts currently plaguing today’s workforce due in part to the workplace culture identity crisis and the ever-increasing rate of remote workers.

You can learn more about his company by visiting playzizo.com.

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172: The Quick & Easy Way to Write Killer Sales Copy – Interview with “The World’s FASTEST Copywriter” (Part 1)

Branding, Commitment and Consistency, Copywriting, Headlines, Liking, negotiation, persuasion, Podcasts, Reciprocation, Sales

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This week Jack Turk, “The World’s FASTEST Copywriter” joins us on the show to share his advice on writing powerful sales copy fast.

If you’re a marketer, business owner, salesperson of any kind, you know how hard it can be to create effective sales copy to promote your products and services.

Getting the words out of your head, onto the page, and into the market where they can deliver high-value results for you and your customers can be a painful, frustrating challenge. Jack shares some tips straight from his book How to Write Killer Copy Fast.

You can learn more about Jack by visiting his site at https://writekillercopyfast.com.

170: Discussing the 6 Principles of Influence With Legendary Marketer David Dutton

Branding, Commitment and Consistency, Copywriting, Headlines, Liking, negotiation, NLP, persuasion, Podcasts, Reciprocation, Sales, Social Proof, Storytelling

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This week David Dutton joins us on the show to discuss the 6 principles of Influence straight out of Cialdini’s book Influence: The Psychology of Persuasion. David has been an entrepreneur all is life and legend when it comes to marketing.

He’s the co-founder of a company called Replace Your Mortgage and helped grow it into a 7-figure business in just 2 years!

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