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On this episode, we celebrate our 200th episode and discuss a range of topics, some from past episodes. We’ll talk about Robert Cialdini, the “godfather of influence” and the CDC; we’ll discuss gaslighting, and how the media uses it to influence our opinions on either side.
We also discuss some examples of controversial marketing and why it often works in growing your sales.
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This week we welcome Nico De Bruyn, author of We’re All Marketers: 20 Go-To Principles To Help You Market Like a Marketer. In today’s consumerist, always-digital, interconnected environment, it’s almost become a necessity to be a marketer. Every day we craft messages. Messages that we hope are persuasive and authentic.
We’ll be discussing the 20 principles Nico has put together in this book to help you become better at marketing.
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On this episode, we’ll be covering a number of topics including Storytelling, “Sex” and How to Simplify Your Message.
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This week, Dave Chesson joins us on the show to share some sales and negotiation lessons from his days as an international arms dealer. He’s a military veteran, husband, father of three kids, and co-founder of gununiversity.com.
He’s also an avid book marketer and founder of Kindlepreneur. We’ll get into the topic of book publishing and marketing as well. Dave has taken everything he learned over the years working with publishing companies, NYT bestsellers, and packaged it all in Kindlepreneur.
His goal is to give authors everything they need to know to take action, and see results.
You can learn more by visiting https://kindlepreneur.com.
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This week, Eric Rittmeyer joins us on the show to talk about his book The Emotional Marine: 68 Mental Toughness and Emotional Intelligence Secrets To Make Anyone Instantly Like You.
Eric is a former US Marine and an expert in the fields of mental toughness and emotional intelligence. He’s been a professional speaker for the past decade and is a regular guest on television outlets including Fox, NBC, and ABC.
You can learn more about Eric by visiting him at https://mentaltoughnessspeaker.com.
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On this episode, we welcome Jarie Bolander on the show. Jarie is an engineer by training and an entrepreneur by nature. He has over 20 years of experience bringing innovative products to market. Some of them include Bluetooth, USB, RFID, Semiconductor DNA sequencing, and SaaS for Healthcare.
This week we’ll be discussing the Story Funnel Concept. As Jarie says, many brands struggle to figure out how to tell their story. Part of the struggle is making yourself heard in a world that is noisy with information and distractions.
The importance of a clear, concise, and compelling story throughout a person’s journey from prospect to customer, and finally to advocate is at the core of the Story Funnel. We’ll be discussing how to build your Story Funnel on this episode.
Jarie is also the host of a podcast called The Entrepreneur Ethos. You can check it out at https://theentrepreneurethos.com.
