Persuasion by the Pint

Discussing the Art of Persuasion...and Craft Beer

Liking

206: Discussing Consumer Psychology, Pricing Strategies & Media Persuasion with Dr. Michael Barbera of Clicksuasion Labs

Branding, Commitment and Consistency, Copywriting, Headlines, Liking, negotiation, NLP, persuasion, Podcasts, Reciprocation, Sales, Social Proof, Storytelling

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This week Dr. Michael Barbera of Clicksuasion Labs joins Sean to discuss a number of topics on consumer psychology and behavioral science.

Dr. Michael Barbera is a Chief Behavioral Officer at Clicksuasion Labs, an award-winning consumer psychologist with many 500 Fortune clients, business strategist, speaker, and teacher of consumer psychology.

So why do people decide to purchase one item instead of another one? On this episode, Michael discusses consumer psychology and sales and marketing alignment with Sean over a glass of Johnnie Walker Blue Label.

You can learn more about the work of Clicksuasion Labs by visiting https://www.clicksuasion.com.

205: Killer Direct Response Ads & Using Authentic Scarcity to Move Your Prospects to Rabid Buyers Right Away

Branding, Commitment and Consistency, Copywriting, Headlines, Liking, negotiation, NLP, persuasion, Podcasts, Reciprocation, Sales, Social Proof, Storytelling

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On this episode, we cover another random “Flight of Persuasion” with lessons on direct response marketing, copywriting, and the scarcity secret to making prospects pull out their credit card, and become rabid customers.

203: How to Get Customers and Prospects to Devour Your Sales Copy – Interview with David Deutsch Part 1

Branding, Commitment and Consistency, Copywriting, Headlines, Liking, negotiation, NLP, persuasion, Podcasts, Reciprocation, Sales, Social Proof, Storytelling

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This week, legendary copywriter David Deutsch joins us on the show to share some secrets on getting your prospects and customers to devour your sales copy.

David is a world-renowned direct response copywriter, marketing strategist, author, and copywriting coach. In addition to creating winning promotions from scratch, he often works with clients and writers behind the scenes to turn under-performing promotions into winners.

David started at Ogilvy & Mather on Madison Avenue, working with clients such as Merrill Lynch, General Foods, and American Express.

He then switched to direct response, where he has generated a billion dollars in sales for leading direct response marketers, entrepreneurs and publishers, including Agora, and Boardroom Inc. (now Bottom Line Publications), for whom he has had as many as six winning “controls” at once.

David supervises, coaches, and trains writers and copy teams both in the U.S. and around the world (including Germany, China, Singapore, England, Columbia, and Romania).

You can learn more about him by visiting http://www.DavidLDeutsch.com.

201: Can AI MakeYour Marketing Copy Better? (We’ll Find Out) Part 1

Branding, Commitment and Consistency, Copywriting, Headlines, Liking, negotiation, NLP, persuasion, Podcasts, Reciprocation, Sales, Social Proof, Storytelling

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This week, Iman Bashir of Craftly.AI joins us to talk SEO, copywriting, and Artificial Intelligence. We’ll also be putting Sean to a writing test vs the AI software.

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